Posted by Louise Andrews on Nov 26, 2013
Around a year ago the UK’s eight year digital switchover process came to an end in Belfast, when the last analogue transmission was shut down.
It marked a critical milestone in the evolution of the UK’s TV landscape. Fast forward 12 months and TV viewers have never had so much choice when it comes to accessing and watching TV content.
Live broadcasts are now combining with catch-up and on-demand through new services from YouView and Freesat, while pay TV providers continue to expand their list of channels and services.
Add to this the increasingly advanced digital recording features, 3D viewing and enhanced picture quality through HD and 4K and you could argue the UK TV viewer has never had it so good.
But while we are seeing the rapid development of new TV services, are viewers embracing these dramatic changes?
The UK’s TV viewing habits
New research from our client Humax, launched this month, provides a snapshot into how UK viewers are enjoying TV content.…
Posted by Andrew Shephard on Nov 22, 2013
It’s been interesting watching the investment media trying to establish why the likes of Intel and Qualcomm seem to be delivering such ordinary stock prices and returns, when in reality they still deliver technology critical to everything we’d automatically put in the ‘”cool things that are definitely coming along next” category. This situation affects all businesses delivering volume silicon-based devices that deliver; storage, wireless communications, number-crunching, graphics processing and communications but the list of real players is reducing rapidly.
Why? If you didn’t know the cost of silicon chips comes down to their physical size and the power they require to operate is directly related to that too. So when you’re making millions of devices if you can make the things smaller, or cram more features onto the same device it literally generates hard cash.
What’s happened now is the need for performance has pushed semiconductor manufacturers so far down silicon’s natural path that the cost of evolving is getting much much steeper, so much so that the investments needed are so vast they have to be funded more slowly or shared between the interested parties.…
Posted by Debby Penton on Nov 21, 2013
SEO is right up there with hot PR topics for the PR industry, along with measurement, social media and content marketing. But regular changes from Google hoping to stop SEOs trying to game their algorithms can cause headaches for even the most SEO-savvy PRs.
We carried out a survey of 250 marketing decision makers which confirms that almost 75% of marketers believe an understanding of SEO is important to marketing, and 68% state that SEO is now a core part of their organisations’ marketing strategy.
But only one in three believe they have the SEO knowledge in-house to deliver on this strategy, highlighting their dependence on external agencies. So can PR help?
Well, yes, in theory. Despite recent alarmist proclamations that Google killed PR, the opposite is in fact true. PR is now more relevant to SEO than ever. On top of delivering huge value in building awareness, managing reputation, and even generating business, PR can now have the biggest impact in your search rankings.…
Posted by Louise Andrews on Nov 20, 2013
A consumer technology related article from the CEO of Lady Geek which featured on the Guardian’s website has peaked my interest.
The claim by Belinda Parmar is that women’s magazines ignore technology and demean women. She points out that of the UK’s top-selling women’s print ‘glossies’ (think the likes of Glamour and Elle) fewer than 2% of the pages refer to anything tech-related.
The data to support Parmar’s stance was strong, as she points out that the average British woman spends about £279 on beauty and cosmetics, but about a third more on technology products.
It doesn’t take an expert to spot the plethora of personal gadgetry that women carry around and use every day. And we’re not talking about whizzy food processors or ‘pink’ toasters.
In the time it takes me to travel only a couple of stops on the train I see women with smartphones, tablet PCs, headphones, kindles and iPods (the men are usually the ones catching a few extra zzzzs).…
Posted by Alex Perryman on Nov 15, 2013
PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders.
Local customs, language concerns, and the need for local representation, and a whole host of country-specific considerations need to be taken into account for your news to be carried convincingly.
While it’s technically easier-than-ever to send your news far and wide, International PR is not something on which to go off half-cocked. Whether tackled as a discrete, time-bounded project or as part of a longer-term, ongoing programme of work, if you don’t do international PR in the right way, with the right amount of resource, expertise and focus, it’s usually better not to do it at all.
Most electronics companies understand this, and it’s one of the reasons international PR is sometimes viewed apprehensively.
But help is at hand…
EML Wildfire has now released a short ‘How to’ guide to International Electronics PR, that you can download for free!…