EML Wildfire Tech PR Blog

OkCupid and Facebook: the line between A/B testing and human testing

Posted by Ian McKee on Aug 04, 2014

RatWeb based companies have been using A/B and multivariate testing to hone their services since the early days of the internet. One of the most famous examples being Google testing 41 different shades of blue for links.

To me it’s as much a part of the web as HTML or IP addresses. Though I don’t always see it in action I know it’s always there. I’m overtly aware that everything from the colour of a ‘buy’ button to the items in a search results page are probably the product of a multitude of tweaks and tests. In some cases, the button’s colour or those search results may even be based on details about me personally. That’s the colour that other 25-34 year old males responded best to, or other people who also searched for ‘Radiohead tour dates’ clicked on this link.

It’s all part of the trade off. You test and tweak and serve me with different stuff, I get a progressively better web.…

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Social ecommerce: Spend your life on Facebook and Twitter

Posted by Tom Lawrence on Jul 25, 2014

Facebook buy buttonDevelopments over the last few days have raised questions over the future of social networks and their relationship with on-site advertising and purchases. It really seemed only a matter of time before Facebook or Twitter integrated an online payment system that let users buy stuff without leaving the site. Which makes it no great surprise that news has surfaced of Facebook testing a “Buy Button” that lets you complete an entire purchase flow within Facebook and Twitter acquiring CardSpring to enable developers to write applications for in-tweet payments and partnering up with Amazon so that you can #amazonbasket the stuff you want.

Is ecommerce integrated social media the future?

Whilst I am partial to a bit of online browsing and even the odd linked advert, I can’t see a future in which I want my newsfeeds jammed full of adverts and links for purchases (any more than they already are), particularly when I would rather be seeing videos of my mate’s cat doing unadvised things or scrolling through graduation photos.…

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Measuring and tracking Chinese social media

Posted by Chris King on Jul 17, 2014

sina weiboOver the years we’ve helped many clients (predominantly electronics ones but not exclusively) to build brand awareness in China through traditional media relations, but like most of the Western world Chinese social media has proved something of a challenge to incorporate meaningfully into campaigns.

As pretty much everybody knows, the first challenge is that all the main Western social media sites like Facebook, Twitter, etc., and the likes of Google and YouTube are completely irrelevant in China, where it’s all about Sina Weibo, Tencent Weibo and search engines like Baidu.

But perhaps more important is the second challenge, namely getting reliable analytics with none of the traditional tools, like Hootsuite, Tweetdeck etc., able to track Chinese social media reliably, or at all.

Whilst many of the Chinese social media sites themselves do provide analytics options for their premium customers these tools are in Chinese and not Western-friendly. Sina Weibo did briefly moot BuzzEquity – its free tool for Chinese media analytics in English – but this quickly disappeared.…

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Renewables vs. non-renewables: the practical approach to energy conservation

Posted by Niall Sheedy on Jul 15, 2014

Wind farmWith so much data available at our fingertips, I can now enjoy a cycle to EML Wildfire through Richmond Park while Strava and Fitbit automatically compile all the unnecessary stats of my morning commute. I can even check my performance level via a lovely computer generated graph so I can over-analyse my cycle and extrapolate that my performance level dropped slightly as I slowed down to gaze blissfully at a herd of grazing deer.

If this technology is available to a fairly basic iPhone 4/4s, is it not a bit odd that we don’t have this sort of performance data available to renewable energy yet? Is this simply an oversight, lack of information, or resistance to change of existing work practices?

On a further note, if we are collectively serious about reducing our reliance on renewable resources then the change should take place with the multi-nationals first before the effects trickle down.…

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Europe now a booming market for semiconductors

Posted by Chris King on Jul 10, 2014

SemiconductorsIt’s true! I’m not spinning you an electronics PR yarn!

The European Semiconductor Industry Association (PDF) and Electronics Weekly have just published figures showing that European semiconductor sales amounted to USD 3.125 billion in May 2014, an increase of 10.1% versus the same month one year ago. The European market grew even faster in dollar terms than the world as a whole in May.

The wireless market and strong demand in the areas of Discrete, Total Analog, Total Logic, Total MOS Micro and Optoelectronics are cited as the key drivers for this growth.

Now we’re used to the fact that consumer electronics behemoths like Samsung and Apple (amongst others) have given rise to a huge market for semiconductors in APAC and the US with Europe often de-prioritised, especially given the wane of brands like Nokia.

However, it’s good to see Europe making a comeback and becoming an important market for semiconductor supplier once again.…

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