EML Wildfire Tech PR Blog

5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

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Interning at EML Wildfire: The Good, The Bad & The (Awful) Banter

Posted by Salla Savolainen on Aug 19, 2014

Cup of teaI can honestly say when I first started this internship I didn’t have a clue what PR was.

I still don’t. (Just joking, I swear!)

I’ve learnt so much over the summer and it’s been so different to what I expected (actual work, not just making tea – which, by the way, is something of an art form to Brits).

PR is a lot more complicated than I thought; it’s more than just writing a few press releases and networking with journalists. There are so many aspects to the job and I think that’s why it’s hard to give a simple definition of what PR is.

It’s definitely something you learn by doing, and working in an agency like this one, it’s very team-oriented work. This is both great and terrible (depending on your mood) because on the one hand you share the workload, but on the other you sometimes have to wait on other people to do their bit before you can finish yours.…

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Electronics putting an end to animal testing

Posted by Chris King on Aug 18, 2014

Monty the dogDon’t get me wrong. I’ve got a dog, I like animals but I’m no radical PETA campaigner.

This is just an innocent story that caught my eye in New Electronics about some bioengineers from Harvard Wyss Institute for Biologically Inspired Engineering, who have created a technology called Organs-on-Chips that mimics the mechanical and molecular characteristics of living human organs, such as the lung, ear and intestine.

By enabling scientists and clinicians to determine the efficacy and safety of potential new drugs, chemicals and cosmetics the researchers believe the technology could one day form an accurate alternative to traditional animal testing.

That’s pretty awesome and why I love tech.

It’s also good news for the millions of poor mice, rats, rabbits, primates, cats, dogs, and other animals in laboratories across the world.


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Mid-term semiconductor forecast: be there to discover how close Penn got it

Posted by Andrew Shephard on Aug 13, 2014

SemiconductorOn January 21st this year an informed gathering of semiconductor industry players and European journalists gathered in a London hotel to hear Malcolm Penn, the man who founded Dataquest, deliver his 2014 semiconductor forecast. To anyone responsible for marketing, designing, manufacturing or specifying semiconductors a reliable forecast of global market trend is critical information, so this session gets watched pretty closely.

We heard the usual, and actually quite interesting, global economic numbers pre-amble which illustrates how the world is faring generally economically. Followed by a useful breakdown of the outlook for the chip industry as a whole, then wafer capacity, a look at 450mm progress and FinFET, then some other key market issues like Makimoto’s wave, trillion transistor applications and less influential “PC market” trends.

I like Malcolm’s approach to forecasting, it’s transparent and honest. He shares all the facts and gives participants copies of most of the data so you can question him later or draw your own conclusions.…

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The shocking truth about SEO: it’s not as complicated as you think

Posted by Ian McKee on Aug 08, 2014

Magnifying glassThis post originally appeared on Econsultancy.

As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’.

PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain.

It has suited both industries, to be known this way.

“Oh, yeah, we just need to curbudgle your whojamaflip. It’s absolutely essential, or you’ll get befluddled. You don’t want to get befluddled. Yes it’s an extra thirty grand.”

The importance of transparency

Fortunately, we have been forced to throw back the curtain somewhat on PR. Even the real masters of its dark arts, the government spin doctors, have had their behind-the-scenes treatment in TV shows such as the BBC’s The Thick of It.

Of course, the life of a tech PR in an agency such as the one I work for is not quite that of a government PR, and our own MD Richard Parker is a bit less sweary than Malcolm Tucker.…

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