EML Wildfire Tech PR Blog

Silicon Cities: The UK electronics industry needs to avoid regional myopia

Posted by Alex Perryman on Sep 26, 2014

UK MapWhatever you think about the recent debates for and against Scottish Nationalism, the referendum on Scottish independence has reignited a conversation we desperately needed to have regarding our regional biases in the UK.

The view has long been held that we, as a nation, place too much emphasis on a small cluster of regions, generally the South East, to the detriment of other areas. These areas, it is argued, act as the ‘economic engines’ of the country, and so deserve more investment. Talent is then sucked in from the rest of the country, justifying further investment, and so on.

I think this pattern also holds true of the UK’s electronics and technology industry. I spent some time this week with an incredibly innovative company in the North East, playing with a technology that literally made my jaw hit the floor. This company is one of dozens in the region that I’ve had contact with over the years that are doing amazing things with tech.…

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5 steps to running a great product reviews programme

Posted by Ella Delancey on Sep 02, 2014

Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. It’s worth the effort too.

EML Wildfire research has shown that expert product reviews heavily influence tech and gadget purchasing decisions; with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before putting their hands in their pocket.

However, running a successful reviews programme involves much more than sending products to the first person who asks for one. It’s a fine art that requires strategic planning and thorough preparation. So, without further ado, here are our top tips.

5 Steps to a great product review programme from EMLWildfire
If you’d like to read more about conducting a great product reviews programme, you can read our full product reviews guide based on 15 years of experience.…

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Fashion vs tech wearables: why all the ruckus?

Posted by Niall Sheedy on Sep 02, 2014

Wearable techPanasonic debuted its high-tech hair dryer at the 2014 Consumer Electronics Show in Las Vegas in January alongside facial-recognition TVs, tablets and cameras. However, tech press at the event said they witnessed a very odd reaction from the audience. Rather than lean forward with intrigue and allure at this new and innovative product, sounds of laughter and disbelief emanated through the exhibit space.

However the ridiculousness of the design was not the subject of the reaction, rather the fact that a major tech company would launch a beauty product at such a high-profile tech event.

But why all the commotion? Hasn’t design always been taken into consideration with wearables?

The convergence of fashion and tech

As each generation becomes more fashion conscious, wearable tech companies must convince the market that fashion and necessity are a dual priority. Or in essence that wearables are in actual fact, wearable.

Considering beauty is a $426 billion industry and wearable tech is set to grow to $50 billion by 2018 according to recent Deloitte forecasts, the effective use of the two industries is a result wearable tech companies will be mouth-watering over.…

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Is the end of Google Authorship a blow to PR thought leadership?

Posted by Ian McKee on Aug 29, 2014

type writerWell, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the search engine will no longer be showing any kind of authorship data in search results.

What could have been

If you’re unfamiliar with what Google Authorship mark is (was?), it’s a method of marking up web pages so that the authorship can be attributed to a particular individual. Google had connected it up with its social network Google+, which essentially functions as Google’s index of individuals’ identities on the web. If you had ever seen a person’s profile photo pop up in search results next to content they’d written, that was Google Authorship.

Google had actually already removed those photos in June, leaving only by-lining links to profiles next to results. But the real reason that Google Authorship was a big deal for PR practitioners was its potential for thought leadership positioning.…

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5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

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