Wildfire Tech PR Blog

Blurred lines: the marketing, PR and advertising mêlée (not the Robin Thicke song…)

Posted by Sanjay Dove on May 05, 2015

imgresI was once told that the difference between PR and marketing was thus: marketing is the art of saying good things about yourself; PR is the art of getting other people to say good things about you.

I’ve always quite liked this description because it helps me explain to my elder relatives, who don’t really know what PR is, what I do for a living. It’s a nice simple way for them to get their heads round the fact that I work in neither journalism nor advertising.

But anyone who thinks that statement is still true is kidding themselves, really.

While PR used to be all about producing content that got others to say good things about you in “earned” media, practices have moved on now in the digital age. First we took on more “owned” media, once owned (excuse the homonym) by marketing — like producing content for blogs, social media and white papers.…

Read more…

It’s not about the bike, Lance (but don’t forget to charge the battery)

Posted by David Marsden on May 01, 2015

800px-GPS_on_smartphone_cyclingFirst thing to say is please don’t worry, this is a technology blog – not an opportunity to preach about getting fit. I’ll leave that to our Wildfire running club, in particular my 3hr1min25sec London marathon running colleague.

It’s no big secret at Wildfire that I like cycling – a bit too much. The constant supply of Wiggle consignments of unnecessary cycling clothes and gadgets; the selection of bikes and clothing I turn up with depending on the weather, day of the week and my mood. My Twitter ID hints at my obsession, too.

And yes I love bikes and bike gadgets. For a start, the gears on my latest bike are electronic; Shimano Di2 for those in the know. It means faster, smoother and more accurate gear changes, and it makes cool electronic swishing noises that make people go ‘oooo’ when they hear it – and that’s all-important.

Bike computers are unavoidable gadgets – you’ve got to have one.…

Read more…

Hi-tech renaissance – driving a financial revolution?

Posted by Chris King on Apr 30, 2015

money_magnetHaving started out in tech PR in the late 90s I’m just about old enough to remember the brief highs of the first dotcom bubble and the great wave of IPOs and tech investment, prior to the spectacular bursting of that bubble by the end of 2000.

As a lowly Junior Account Executive, I recall being involved in the launch of “Heroes.Com: The Names and Faces Behind The.Com Era” a book by Sun Microsystem’s then Global Marcoms Director, Louise Proddow (now trading on Amazon for £0.01p if you’re interested).

A book that seemed so relevant and exciting at the time soon became forgotten and I wonder how many of those names and companies heralded in this book are still a success today? Certainly one of them, Boo.com is a story best forgotten, but then there’s Amazon and eBay whose success speaks for itself.

What characterised the first dotcom bubble for me was the power of the banks in both fuelling the boom and creating the bust, by the setting of demanding short-term financial targets that were ultimately unachievable given the pioneering nature of many of these businesses.…

Read more…

Google DeepMind is really creepy… and awesome!

Posted by Alex Warren on Apr 28, 2015

Google is a creepy organisation.

I don’t know whether it’s their satellite-imaging program, their 1000-acre data farms, or maybe their army of Terminator-style military robots; all I know is, Google creeps me out.

deepmindWhile all of these initiatives are points for concern, there is one area of Google’s business that goes above and beyond when it comes to unsettlingly activity — the mysteriously named Google DeepMind.

Described by one investor as a “Manhattan project” for artificial intelligence, DeepMind is one of those fascinating, yet weirdly unnerving projects that seems to thrive in secrecy. Everything about it screams sci-fi cult. From its oddly Orwellian name through to its ambiguous mission statement (“to solve intelligence”), DeepMind can’t help but come across as a bit sinister.

So what do we actually know about this mysterious project?

For starters we know that DeepMind started life as a London-based artificial intelligence firm. Founded in 2011, DeepMind was the brainchild of Denis Hasssabis, a former chess prodigy, video game designer, and advanced neuroscientist.…

Read more…

What can we expect for the ‘digital age’ following the election?

Posted by Tom Lawrence on Apr 27, 2015

In the lead up to the general election it is only natural that we should look for the signs of changes to come that will affect ourselves and our own positions. While news and politics look to the broader details of party manifestos and argue over the finer parts of those sweeping statements, we inevitably look to the horizon for what is coming in the next stage of the ‘digital age’.

Technology startups

Eric_Ries_TechCrunch_DisruptIn recent years the UK has become a breeding ground for startups. Locations such as the Silicon Roundabout and Tech City have emerged from the innovation spring currently residing in East London and it’s spreading its foundations further afield around the UK.

There are more technology companies starting up in Britain than anywhere else in Europe. Startup culture has been addressed and its society targeted as a honeypot of impressionable electorate and has such seemingly garnered a section unto itself in each party manifesto.…

Read more…