Posted by Darren Willsher on Feb 18, 2014
Many of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with followers.
Ahead of the show this year, we took a look at ten of the ‘biggest’ names at the show to find out how they’re using Twitter and Facebook and where they’re falling short. Sony Mobile was the best consumer brand, with Ericsson topping the vendors.
Sony Mobile’s excellent Facebook page took it into first place overall ahead of Huawei and Samsung Mobile, with Ericsson impressing across both of its global Twitter and Facebook accounts.
Rather than looking at follower numbers or Facebook fans, we analysed how the pages were being used and the type of content being published, using the same scoring system from our annual review of the Deloitte Fast 50.
For mobile companies it’s fair to say that social media is an important channel and one that it pays to get right – just look at the response of O2 in last year’s network outage to see how your social media team can turn around a crisis.…
Posted by Joe McNamara on Feb 13, 2014
Embedded World is the world’s largest trade fair for the embedded electronics and systems community – held annually at the Messezentrum in Nuremburg, Germany.
As is customary, a few of our better-looking members of staff will be among the 22,000 visitors expected to attend the 2014 show, which runs from the 25th – 27th February.
More importantly, a number of our clients will be among the 900 exhibitors displaying their wares, including: Farnell element14, XMOS and Synopsys.
Just looking at those three names side-by-side gives a fair indication of the breadth of topics we’ll see covered at Embedded World 2014 and the range of industries with an interest in the technologies on show.
As well as generally swotting up, we’ll be on-hand to catch-up with all our friends in the embedded electronics industry and put a few more names to faces. Be sure to bump into us when we’re hurtling around the show floor or recovering with a few drinks in the aftermath.…
Posted by Louise Andrews on Feb 13, 2014
At EML Wildfire our focus is tech PR campaigns that go beyond press coverage generation to engage target audiences and incite actions that help to drive technology sales.
That’s why a recent report from Vanson Bourne, Social media: the key to buyer engagement? piqued my interest. It presents the opinions of 300 UK IT decision makers, a critical audience for many of the tech PR campaigns we run for our software and communications clients, alongside views of tech vendors on their brand communication challenges.
Social media: the place to influence decision makers
If you’re looking to use social media channels to reach the ultimate tech decision maker then it appears you are focusing on the right area.
According to the Vanson Bourne study, senior decision makers (think CEO or business owner) outstrip other influencers of solution choice in connecting to bloggers, analysts and media on social platforms. They are also more likely to share content on social platforms too.…
Posted by Hannah Wright on Feb 12, 2014
With 81% of us finding price is the most important factor when investing in technology products (research by EML Wildfire), it’s no surprise that we’re not just a nation of TV addicts, but also a country of bargain hunters, super-scrimpers and penny savers.
Whatever you want to call it – Brits are notoriously known for hunting out the ‘cheap-as-chips’ prices when it comes to technology products. And there is some unrest as to how much paid-for subscriptions are really worth the money, after a fifth (20%) of us chose to switch from at least one technology communications service in 2013 (Ofcom’s Consumer Experience Report 2013).
So to help out any of those who are feeling mystified as to why set-top boxes can save you some cash, we’ve highlighted our favourite reasons:
1) Brings smart TV services to your fingertips – minus the smart TV
Set-top boxes can offer a plethora of features that are also available on the latest smart TVs – at just a fraction of the cost.…
Posted by Joe McNamara on Feb 03, 2014
CES 2014: And now for something completely different…
I was beginning to tire a little of CES. For the last three years I’ve felt it was turning into less a show about consumer technology innovation and more a ‘Pepsi challenge’ style competition of who could make the thinnest, fastest, most/least affordable smartphone or tablet. Actually, as you can read in Engadget’s excellent mobile, gaming and audio roundups, we’ve got at least until the end of this month when MWC hits us full in the face to take a break from mobiles. Wearables dominated the headlines and okay maybe consumers aren’t quite ready to wear computers on their wrists and cameras on their faces yet. However, it’s a new interesting space to watch and the opportunities in terms of collecting data can potentially have very positive uses (think medtech and healthcare rather than snooping). Gaming has also made a return to CES, despite the core gaming market breaking away to use E3 as its main stage in 1995.…