Wildfire Tech PR Blog

Wildfire wins B2B PR agency of the year

Posted by Paula Fifield on Nov 20, 2015

CUQP2e0WIAA59ld.jpg-largeLast night, Wildfire fought off stiff competition to be crowned B2B PR agency of the year at the prestigious B2B Marketing Awards.  To say we are thrilled would be a major understatement!

Debby Penton, Wildfire’s MD, who accepted the award together with Associate Director Louise Andrews said, “This award is testament to the great people that work at Wildfire and the outstanding work they do for our clients.  We’re very proud of the agency we have created and to be recognised in this way really is fantastic.”

2015 has been a fantastic year for Wildfire, setting us up for an even better 2016. We’ve got loads of great things planned including a new thought-leadership campaign being launched literally next week.

On behalf of the whole team at Wildfire, thank you to the B2B Marketing Awards and congratulations to all of the nominees and winners last night.…

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On the new Word of the Year and why everyone needs to chill out

Posted by Ella Delancey on Nov 19, 2015

face-crying-with-laughter-744x744The Wildfire office has been up in arms this week, with the announcement that an emoji has been announced as the Oxford Dictionary’s Word of the Year 2015.

According to Oxford’s research, the emoji, otherwise known as ‘face with tears of joy’ accounted for “20% of all the emojis used in the UK in 2015 – a sharp rise from 4% in 2014.”

However, perhaps rather obviously – an emoji isn’t a word. Not at all – and some people are majorly annoyed about it.

“A slur on the English Language,” they cry (not with tears of joy). “Where would it even go in the dictionary?”

With some 76% of the UK adult population owning a smartphone, and of those, between 80% and 90% using emojis, it’s hardly surprising that this inevitable eventuality has finally happened.

Remember the time Hillary Clinton asked US graduates how they felt about their student loans in three emojis or less?…

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Posted by Andrew Shephard on Nov 12, 2015


Last week I spent a day at the GSA Entrepreneurship conference, hosted by Merrill Lynch, in the building that was once Post Office HQ in the city of London, hence the postcode.

On the day, in spite of European fog issues preventing some presenters from attending, we saw pitches from venture capitalists (VCs), technology businesses seeking investment and large semiconductor businesses that routinely strategically invest in smaller companies.

There is a huge volume of investment capital available for the semiconductor industry, but there is certainly no easy way to get shortlisted. I took a lot away from the day, but a few key points in particular.

Courtesy of Jean Schmitt of VC Jolt Capital – “Avoid fashions, IoT is a fashion, don’t waste brainpower at creating vain innovations.” He also illustrated the importance of IP and patents to VCs, and IP is a real value driver. He showed how the 27 countries which make up the Eurozone compare to Japan and the US in their ability to create patents, export technology products and then license patents to other regions.…

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Why aren’t traditional PR tactics enough any more?

Posted by Debby Penton on May 06, 2015

Unknown“Traditional” has become a bit of a dirty word in PR terms. It implies the reliance on old school tactics in today’s complex media environment. And while I would agree that it’s just not enough to rely on the traditional tactics to cut through the noise for clients these days, I thought it would be worth exploring a couple of these traditional tactics to see what’s changed.

Press releases: Dead or alive?

The humble press release has been much maligned in recent years, and we have seen many proclamations that it is in fact dead. It’s not, it’s very much alive, and will continue to be so. Try picking up the phone to a journalist and selling in a story. If they are interested then nine times out of ten, they’ll ask you to send over the press release. (They may also ask you to do this if they are not interested of course, as it’s a nice way to get you off the phone.) It helps them assess the value of any story quickly (they read headline and first paragraph if you’re lucky) as well as providing key facts and attributable quotes.…

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Hi-tech renaissance – driving a financial revolution?

Posted by Chris King on Apr 30, 2015

money_magnetHaving started out in tech PR in the late 90s I’m just about old enough to remember the brief highs of the first dotcom bubble and the great wave of IPOs and tech investment, prior to the spectacular bursting of that bubble by the end of 2000.

As a lowly Junior Account Executive, I recall being involved in the launch of “Heroes.Com: The Names and Faces Behind The.Com Era” a book by Sun Microsystem’s then Global Marcoms Director, Louise Proddow (now trading on Amazon for £0.01p if you’re interested).

A book that seemed so relevant and exciting at the time soon became forgotten and I wonder how many of those names and companies heralded in this book are still a success today? Certainly one of them, Boo.com is a story best forgotten, but then there’s Amazon and eBay whose success speaks for itself.

What characterised the first dotcom bubble for me was the power of the banks in both fuelling the boom and creating the bust, by the setting of demanding short-term financial targets that were ultimately unachievable given the pioneering nature of many of these businesses.…

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