Wildfire Tech PR Blog

We are now Wildfire

Posted by Richard Parker on Nov 05, 2014

Wildfire PR logoEML Wildfire has become Wildfire. This move represents the changes that we have made to the services we offer our clients. It is a mark of the way we have evolved to become a new agency and we felt it was time to reflect that in a new clear name.

Three years ago EML and Wildfire PR merged, to realise a shared vision; we wanted to create a new breed of agency designed to help our clients respond to the challenges and opportunities of a changing marketing world, where effective PR is about so much more than media coverage.

We wanted to offer a broader skill set, a truly multi-disciplinary approach and to deliver real business impacts.

So how did we do?  Honestly, we have celebrated some big wins and we learned some tough lessons along the way.  But our achievements speak for themselves:

  • Within two years we had established EML Wildfire at number ten position in the PR Week technology league tables, a position we continue to build on
  • We launched Vital Signs, the first industry benchmark to identify the PR attributes that contribute to measurable business results
  • We developed our own online PR measurement dashboard in-house, using the coding skills of our own team
  • We added SEO and inbound marketing capability to our service offering
  • And we won one of the biggest international clients in the electronics industry

But I think our single most important achievement was to create a new company culture that brought together the best of each company in the merger.…

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Trendwatch: HTML and the future of PR

Posted by Alex Warren on Sep 03, 2013

PR Daily recently published an article titled “7 underrated skills every PR newbie needs”. As to be expected this article called for greater SEO knowledge, improved grammar, and all the other ‘revolutionary’ skillsets which have become so unbearably clichéd within modern PR commentary.

headWhile the majority of these skills were typically safe-bets for a ‘Top X’ article, it was particularly interesting to see the inclusion of HTML coding in the number one slot. Although various bloggers and industry professionals have highlighted a growing tie-in between PR and web design, the majority of these simply called for greater knowledge of CMS platforms such as Joomla and WordPress.

While clearly emphasising that most PR pros will never have to build a website, the article highlighted a growing need to implement basic HTML commands such as bold, italic and bullet points. For many, basic knowledge such as just knowing the difference between the Body and Head tags can go a long way.…

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5 ways to test the quality of your creative idea

Posted by Joe McNamara on Sep 03, 2013

If you work in PR, marketing, advertising or any industry that requires creativity, you’ll have been told on multiple occasions; there’s no such thing as a bad idea in a brainstorm. Well I’ve got news for you – there is.

The truth is we all come up with bad ideas sometimes. Some get scrapped straight away and others are binned reluctantly at the last minute. Yes, bad ideas are a necessary evil, as sometimes they can feed the creative process and inspire a better idea, but a good creative melting pot needs quality control.

brainCreativity doesn’t come naturally or easily to a lot of people. There’s also a lot of fairly unhelpful advice out there such as ‘take a walk’, ‘have a lie down’ or ‘tell it to a child’. Well, I’m not saying there isn’t merit in any of those things, but no single activity turns you into a creative genius.…

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10 steps to a successful product review programme

Posted by Hannah Wright on Aug 01, 2013

When launching a new tech product, one of the most important steps to building credibility and supporting sales is to establish a comprehensive and effective reviews programme.

reviewFrom EML Wildfire research (and decades of expertise) we know that expert product reviews exert huge influence over tech and gadget purchasing decisions, with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before they buy a product.

So how can you make sure your products get in the hands of the specialist media that are writing influential reviews? And how can we ensure the resulting content is accurate, positive and drives the consumer to make an active purchasing decision?

To help you out, we’ve put together a product reviews guide with 10 steps to achieving complete product review success – including some helpful advice from the media themselves!

The EML Wildfire Product Reviews guide is available to read in full and download here.

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Is the Xbox One for the general consumer or the gamer?

Posted by Kat Farminer on May 22, 2013

XBOXONEYesterday was a big day in the gaming world – it is not every day one of the power three (Microsoft, Nintendo and Sony) launches a new console, but that is just what we were treated to with the unveiling of the Xbox One.

With the global Xbox teams and world’s tech media descending on Seattle it was bound to be big news from the start, but we can’t help the feeling that maybe what we got has left us a bit flat.

The lines between the gaming and entertainment worlds have become steadily more and more blurred over recent years with existing consoles clambering to be the first to add new apps like BBC iPlayer and YouTube. Xbox One however, seems to have taken this to a whole new level, promising an ‘all-in-one, entertainment centre’.

Designed to sit squarely at the centre of the living room the new console not only boasts an added Blu-ray drive and Skype functionality but will become the first device of its kind to host an exclusive live-action TV series based on its best selling Halo franchise, directed by Microsoft fan, Steven Spielberg no less.…

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