Wildfire Tech PR Blog

All I want for Christmas

Posted by Juliet Philip on Nov 13, 2015

2096638845_00609d9361Well, it’s not my two front teeth or a telescope to watch an old man in the moon.

The proliferation of Christmas advertisements on the TV and the start of ‘it’s never too early to buy for grandma / uncle / baby daughter / teenage son / pet’ (delete as applicable) got me thinking about what people might really want, and in particular myself.

Two items of news caught my eye this week. The first was that Transport for London has extended its Wi-Fi capability to another 100 stations, bringing the total to 250. Thoughts – is that so people don’t realise just how long they are standing on the platform waiting for their tube? I used to enjoy the silence of the underground and opportunity for no one to contact me.

The other was that T-Mobile is to allow streaming from over a dozen video services, such as Netflix and ESPN, without it affecting the users’ data allowances.…

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The future of wireless – we’ll get what we pay for

Posted by Richard Parker on Jun 30, 2015

FWIC15Last week Wildfire was at the Future of Wireless International Conference, the Cambridge Wireless annual get together that looks at the big trends for the wireless industry from chips through to mobile operators and the businesses who rely on mobile connectivity.

With an impressive mix of speakers across the two days, the event covered all the aspects you’d expect, but with two fairly consistent (if not always stated) themes.

Day One: Wireless is dead, long live wireless

The opening session of the conference focused on the increasingly rapid rate of change of technology and the discontinuities that would change the whole market place. Apparently the average time a company spends in the S&P 500 is now 15 years, down from 67 years in the 1920s – and it gets worse. In 8 years time “more than 3/4 of the S&P 500 will be companies that we have not heard of yet”.…

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The three big trends we saw at #MWC2015

Posted by Alex Warren on Mar 06, 2015

IMG_0094This week I took a trip to sunny Spain to check out the world’s largest conference for the mobile industry, MWC.

Hosted by the GSMA, the show features the latest portable technologies from the likes of Samsung and Sony, as well as showcasing independent devices from a whole host of international start-ups.

As a complete MWC virgin – and someone who rarely leaves Britain’s grey and cloudy shores – I had no idea what to expect from the 80,000 strong, Barcelona-based congress. Still, despite some initial reservations, I’d like to think that I
embraced the opportunity with open arms and wide-eyed optimism (the promise of free Estrella may have also helped).

Here are a few of the things I found out at this year’s show: 

Wearables are already wearing out

The main thing I saw at Mobile World Congress was, well, mobiles.

Ok, admittedly that doesn’t sound like the most insightful observation; however it does raise an interesting point about the show.…

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Small Cells get clever at SCWS

Posted by Darren Willsher on Jun 19, 2014

Small Cell World ForumLast week we were supporting the Small Cell Forum at Small Cell World Summit in London – a conference that explores part of the telecoms world dedicated to providing coverage and capacity wherever it’s needed.

Caroline Gabriel of Maravedis-Rethink has put together an excellent summary of the show, but for me what was clear this year is that small cells are starting to appeal to more than just the telecoms space.

You might recognise small cells in the form of the Vodafone Sure Signal, but this is a technology that is increasingly being used on a much larger scale, providing coverage and quick data rates in airports, busy city centres or stadiums.

It’s these deployments that open up small cells to a range of clever new applications, from measuring visitor flow in shopping centres to targeting special offers and services.

While these applications have been possible for some time now, at the show we saw several announcements that directly address this and it’s an area that seems to be gaining real traction.…

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The death of the pocket: could a smartphone be the only thing you need one day?

Posted by Joe McNamara on Mar 31, 2014

medium_2830319467Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky alternatives such as TVs and laptops and spending more time with our faces buried in those portable devices that give us every feature under the sun.

But will smartphones begin to replace other ‘things’? And, if so, how will this affect the way they are marketed?

Phone, keys, wallet…

These items are pretty much the only three things that non-smoking males check their pockets for before they leave the house. Well the good news for skinny-jeaned tech enthusiasts is that we may all have a lot more room in our pockets very soon – in fact we might not need them at all.

We’re already witnessing the smartphone being asked to hold more than just the more ‘every day’ requirements (messages, calls, photos and gaming). For example, Starwood Hotels & Resorts are trialing a smartphone app that allows guests to use their smartphone as their hotel room key.  …

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