Posted by Alex Warren on Mar 06, 2015
This week I took a trip to sunny Spain to check out the world’s largest conference for the mobile industry, MWC.
Hosted by the GSMA, the show features the latest portable technologies from the likes of Samsung and Sony, as well as showcasing independent devices from a whole host of international start-ups.
As a complete MWC virgin – and someone who rarely leaves Britain’s grey and cloudy shores – I had no idea what to expect from the 80,000 strong, Barcelona-based congress. Still, despite some initial reservations, I’d like to think that I
embraced the opportunity with open arms and wide-eyed optimism (the promise of free Estrella may have also helped).
Here are a few of the things I found out at this year’s show:
Wearables are already wearing out
The main thing I saw at Mobile World Congress was, well, mobiles.
Ok, admittedly that doesn’t sound like the most insightful observation; however it does raise an interesting point about the show.…
Posted by Darren Willsher on Jun 19, 2014
Last week we were supporting the Small Cell Forum at Small Cell World Summit in London – a conference that explores part of the telecoms world dedicated to providing coverage and capacity wherever it’s needed.
Caroline Gabriel of Maravedis-Rethink has put together an excellent summary of the show, but for me what was clear this year is that small cells are starting to appeal to more than just the telecoms space.
You might recognise small cells in the form of the Vodafone Sure Signal, but this is a technology that is increasingly being used on a much larger scale, providing coverage and quick data rates in airports, busy city centres or stadiums.
It’s these deployments that open up small cells to a range of clever new applications, from measuring visitor flow in shopping centres to targeting special offers and services.
While these applications have been possible for some time now, at the show we saw several announcements that directly address this and it’s an area that seems to be gaining real traction.…
Posted by Joe McNamara on Mar 31, 2014
Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky alternatives such as TVs and laptops and spending more time with our faces buried in those portable devices that give us every feature under the sun.
But will smartphones begin to replace other ‘things’? And, if so, how will this affect the way they are marketed?
Phone, keys, wallet…
These items are pretty much the only three things that non-smoking males check their pockets for before they leave the house. Well the good news for skinny-jeaned tech enthusiasts is that we may all have a lot more room in our pockets very soon – in fact we might not need them at all.
We’re already witnessing the smartphone being asked to hold more than just the more ‘every day’ requirements (messages, calls, photos and gaming). For example, Starwood Hotels & Resorts are trialing a smartphone app that allows guests to use their smartphone as their hotel room key. …
Posted by Darren Willsher on Jan 28, 2014
In our last blog we looked at some of the reasons why your MWC invite might not be up to scratch, but don’t just take our word for it. We’ve asked a selection of the world’s telecom press and analysts about what they’re looking for this year, what invites they’re fed up with and what you can do to try and stand out in Barcelona.
Paul Rasmussen, MWC Daily
How can people get your attention at the show?
“I think you should be early with any attempt to gain attention – the nearer the date the invite/exclusive interview overload becomes unmanageable.
A good invite is the opportunity to easily meet and chat with some executive that will tell you something interesting – not an exclusive focus on their own products, but where the industry is going and why they’re important. Don’t make the venue a million miles away from MWC, and don’t attempt to lock writers into a long lunch/evening meal, etc.…
Posted by Darren Willsher on Aug 29, 2013
Today sees the launch, in London at least, of 4G services from Vodafone and O2, finally catching up with EE, which launched what feels like an eternity ago.
This is the end of what’s been a fairly complicated and drawn out affair, with all sides complaining about the other and the last few months have seen some interesting manoeuvring as they try and tempt consumers across to the more expensive plans.
While the 4G service from EE has been impressive, the number of people switching over hasn’t quite hit the level it was hoping for. So after spending lord only knows how much on new infrastructure, Vodafone and O2 have been working on some clever bundles to get people to switch.
The good folks at Pocket Lint have put together a solid post looking at the different options and costs here, but what’s clear is that the offer of high-speed data isn’t enough to get people to pay the extra.…