EML Wildfire Tech PR Blog

Silicon Gorge: Why the Bristol and Bath tech cluster is one of the most exciting in the world right now

Posted by Ian McKee on Apr 02, 2014

6466232797_2e02a929e1_zHaving been a resident of South West London for the best part of eight years, late last year I made the leap to go properly South West, and moved to the city of Bath.

Among the many personal reasons for the move (countryside, family, slightly less crippling house prices, cider) was what I’d heard about the area’s tech sector. Here was a part of the country that wasn’t London, where I could continue to meet and be involved with some of the UK’s most interesting tech companies.

The area being renowned for tech is not new; Silicon Gorge and Silicon South West are both fairly longstanding tags, and the area has been home to some notable tech success stories, including some that we’ve worked with, like XMOS and Picochip. But having spent a few months in the area now, getting out and meeting people, I’m convinced that right now is a particularly exciting time.…

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The death of the pocket: could a smartphone be the only thing you need one day?

Posted by Joe McNamara on Mar 31, 2014

medium_2830319467Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky alternatives such as TVs and laptops and spending more time with our faces buried in those portable devices that give us every feature under the sun.

But will smartphones begin to replace other ‘things’? And, if so, how will this affect the way they are marketed?

Phone, keys, wallet…

These items are pretty much the only three things that non-smoking males check their pockets for before they leave the house. Well the good news for skinny-jeaned tech enthusiasts is that we may all have a lot more room in our pockets very soon – in fact we might not need them at all.

We’re already witnessing the smartphone being asked to hold more than just the more ‘every day’ requirements (messages, calls, photos and gaming). For example, Starwood Hotels & Resorts are trialing a smartphone app that allows guests to use their smartphone as their hotel room key.  …

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News stories that caught our eye in March

Posted by Alex Warren on Mar 31, 2014

medium_5367149291The Google Box

Over the last 10 years, Google has crept its way out of our search bars and into just about every aspect of our daily lives. We’ve embraced the search giant into our mobiles, our desktops, our browsers and even our clothing. Now however, Google has its eyes set on a whole new space… our living rooms. After much talk surrounding the death of television, Google has swooped in to save the day with its new Chromecast USB. The £30 device, which was launched to the UK this month, can turn any USB enabled television into a fully functioning Smart TV. By connecting to a user’s mobile, Chromecast can stream online services such as YouTube, Netflix and iPlayer to a standard TV.

#HappyBirthday Twitter

This month saw everyone’s favourite microblogging site celebrate its eighth year of 140 character, hashtagging glory. To commemorate such a monumental occasion, the social network unveiled a nostalgic tool, which allows users to revisit their first ever tweets (You can check yours out here).…

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Here’s the reality: virtual reality is more exciting than Facebook

Posted by Joe McNamara on Mar 28, 2014

OculusFacebook has opened its humongous chequebook yet again, this time to snap up Oculus VR, the maker of breakthrough virtual reality headset, the Oculus Rift. Through reading Mark Zuckerberg’s Facebook post, the idea is clearly to take social to another level using immersive reality. In real reality, has Oculus just sold its soul to the devil?

The most vehement backlash has come from the gaming industry, and understandably so. Rightly or wrongly, gaming companies and enthusiasts felt the Oculus Rift was their baby. The two main reasons for this assumption are:

1) A number of high profile games developers invested significantly in the original Kickstarter project

2) Virtual reality is a concept that is synonymous with gaming.

Were we all just kidding ourselves? You have this unbelievable piece of technology that opens a whole new world of potential. Were we really to think that it would get bought by a more loveable giant than Facebook or Google?…

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Tech stories that caught our eye in January

Posted by Joe McNamara on Feb 03, 2014

CES 2014: And now for something completely different…

I was beginning to tire a little of CES. For the last three years I’ve felt it was turning into less a show about consumer technology innovation and more a ‘Pepsi challenge’ style competition of who could make the thinnest, fastest, most/least affordable smartphone or tablet. Actually, as you can read in Engadget’s excellent mobile, gaming and audio roundups, we’ve got at least until the end of this month when MWC hits us full in the face to take a break from mobiles. Wearables dominated the headlines and okay maybe consumers aren’t quite ready to wear computers on their wrists and cameras on their faces yet. However, it’s a new interesting space to watch and the opportunities in terms of collecting data can potentially have very positive uses (think medtech and healthcare rather than snooping). Gaming has also made a return to CES, despite the core gaming market breaking away to use E3 as its main stage in 1995.…

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