Wildfire Tech PR Blog

Robot doctors – a tech step too far or a lifeline for patients?

Posted by Kat Farminer on May 13, 2015

Telemedicine_ConsultAs someone with recent, first-hand experience of using the NHS, I have to say I was impressed. But it also left me reimagining the whole organisation in my head and how technology could make the world of difference to my experience.

Just to caveat, I’m not talking about advancing medical science here. The fact the I can have an operation, not feel a thing and wake up safe and sound the other end was mind-blowing. I’m talking about the admin of it all. I’m sure it cannot just be me that is left tearing my own hair out by the utter painful tedium that is dealing with NHS administration.

I’m not saying that technological advancement is going to change established routines overnight. But even on these brief visits I witnessed several ways I believed the process could have been sped up by embracing the digital world that most other industries adopted long ago.…

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Google DeepMind is really creepy… and awesome!

Posted by Alex Warren on Apr 28, 2015

Google is a creepy organisation.

I don’t know whether it’s their satellite-imaging program, their 1000-acre data farms, or maybe their army of Terminator-style military robots; all I know is, Google creeps me out.

deepmindWhile all of these initiatives are points for concern, there is one area of Google’s business that goes above and beyond when it comes to unsettlingly activity — the mysteriously named Google DeepMind.

Described by one investor as a “Manhattan project” for artificial intelligence, DeepMind is one of those fascinating, yet weirdly unnerving projects that seems to thrive in secrecy. Everything about it screams sci-fi cult. From its oddly Orwellian name through to its ambiguous mission statement (“to solve intelligence”), DeepMind can’t help but come across as a bit sinister.

So what do we actually know about this mysterious project?

For starters we know that DeepMind started life as a London-based artificial intelligence firm. Founded in 2011, DeepMind was the brainchild of Denis Hasssabis, a former chess prodigy, video game designer, and advanced neuroscientist.…

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What can we expect for the ‘digital age’ following the election?

Posted by Tom Lawrence on Apr 27, 2015

In the lead up to the general election it is only natural that we should look for the signs of changes to come that will affect ourselves and our own positions. While news and politics look to the broader details of party manifestos and argue over the finer parts of those sweeping statements, we inevitably look to the horizon for what is coming in the next stage of the ‘digital age’.

Technology startups

Eric_Ries_TechCrunch_DisruptIn recent years the UK has become a breeding ground for startups. Locations such as the Silicon Roundabout and Tech City have emerged from the innovation spring currently residing in East London and it’s spreading its foundations further afield around the UK.

There are more technology companies starting up in Britain than anywhere else in Europe. Startup culture has been addressed and its society targeted as a honeypot of impressionable electorate and has such seemingly garnered a section unto itself in each party manifesto.…

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The right way, the wrong way, and the Segway

Posted by Ben Smith on Apr 15, 2015

5186951663_c2ece68be9_mIt has been announced that Segway, at this point the infamous developer of the two-wheeled “human transporter”, has been bought out by its Chinese rival Ninebot. Long after the hype subsided, Segway is now officially a relic. Far from revolutionising the future of transportation, it is now the “£6,000 21st-century Sinclair C5” that has been sold for parts to its nearest rival for a relatively modest sum.

You may think that the obsolescence of the originator of an essentially unloved technology does not really merit much discussion. But if you don’t experience at least a small amount of sadness at the news then I guess you just have a heart of stone.

What’s not to love about overly-ambitious-but-essentially-ridiculous technology? And when they fall flat on their face maybe we’re not surprised, but perhaps we are a bit sad that it did. I would never want to discourage the people who are prepared to dream big out there.…

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Forget the hype, I may have seen unified communications and collaboration utopia

Posted by Louise Andrews on Apr 14, 2015

14466920043_15d5c9ae49_nI’ve been working with IT companies in the unified communications (UC) space for a number of years and follow market developments closely.

There is no doubt the market has evolved dramatically, with analysts confirming the start of widespread UC adoption and predicting the increased adoption of UC-as-a-Service and cloud-based models.

But against this backdrop the conversations about UC haven’t really evolved. The benefits are highlighted time and time again. Workforce mobility, an improved customer experience, increased collaboration, enhanced productivity and more.

I’ve seen many instances where UC has delivered these benefits that are so often touted. It works. But I have yet to see a deployment that truly inspires me to imagine the future of unified communications and collaboration.

That is, until I received an email from the Royal British Legion (RBL) this week.

Let me set some context. As a volunteer, I’ve been running the local RBL Club in my village for about four years, looking after 300+ members in my role as membership secretary.…

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