Posted by Joe McNamara on Dec 02, 2013
Twitter explodes as IPO leads to stock market frenzy
On its stock market debut, Twitter saw a 73% rise in its shares at the first time of trading, driving the value of the microblogging social network to a staggering $25 billion. Reuters reporters Olivia Oran and Gerry Shih describe the IPO to defy traditional valuation analyses, even despite the fact Twitter now boasts over 230 million users and is being explored as a global advertising medium with increased aplomb. If you were going to sum it up in a tweet, you’d probably just say: ‘Well that all went rather well! #loaded’
Microsoft changes a sign and the Xbox One goes on sale
For One night only (sorry), Leicester Square became Xbox One Square to mark Microsoft’s next-generation console going on sale in the UK just over a month before Christmas. Thousands of dedicated fan boys and girls queued to get their hands on the console, which throughout the year has had a somewhat mixed reception from gaming and home-entertainment enthusiasts.…
Posted by Alex Perryman on Nov 15, 2013
PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders.
Local customs, language concerns, and the need for local representation, and a whole host of country-specific considerations need to be taken into account for your news to be carried convincingly.
While it’s technically easier-than-ever to send your news far and wide, International PR is not something on which to go off half-cocked. Whether tackled as a discrete, time-bounded project or as part of a longer-term, ongoing programme of work, if you don’t do international PR in the right way, with the right amount of resource, expertise and focus, it’s usually better not to do it at all.
Most electronics companies understand this, and it’s one of the reasons international PR is sometimes viewed apprehensively.
But help is at hand…
EML Wildfire has now released a short ‘How to’ guide to International Electronics PR, that you can download for free!…
Posted by David Marsden on Nov 13, 2013
At the Cambridge Wireless Connected Devices SIG event last week, the number and the calibre of people in the audience was a clear demonstration of how much serious interest there is in ‘connected devices’ for the Internet of Things (IoT) and, depending how you define the IoT, also machine to machine (M2M) connections.
There may be some debate about the IoT market growth expectations, there may be some debate about the nomenclature*, but there is no debating the excitement around how to realise a wide area network (or will it be networks, some wider than others?) of connected devices with forecast numbers between 10 and 50 billion devices.
The two main points I took away from the discussions: the need for a standard (and is it to be one or multiple?) wide area network, and the fact that the industry is now ready to talk about the services that the Internet of Things can and will enable.…
Posted by Alex Warren on Oct 31, 2013
Following the (somewhat) successful launch of the iPhone 5S and 5C, Apple was back for more this month with the release of the iPad Air and second iPad Mini. The new devices have generally received positive reviews, with the iPad Air being described as both lighter and faster than its predecessor. As for the Mini, the big fear is simply whether Apple will have enough in stock to feed the growing pre-Christmas demand. Despite this success, the Apple event still felt a little bit lacking. It skipped the fanfare of previous launches and continued with Apple’s recent trend of picking upgrades over innovation. Pity.
British Gas – Fuelling the social media flames
October was a mixed month for social media success. First British Gas launched its #AskBG campaign, inviting customers to tell them exactly what they thought of its recent price hikes …gulp. Obviously the whole event quickly escalated into one massive PR disaster; you can read some of the best customer tweets here.…
Posted by Joe McNamara on Oct 31, 2013
If you think back to 2011, you’ll remember being told quite comprehensively that 3D was the future of entertainment and that was the end of it.
Fast-forward a year and, as so often happens in this oh so fickle industry of ours, 3D was dead in the water. It had failed us and we would just settle for HD mobile devices and 4K films instead, like sulking teenagers settling for second best.
Despite the shortcomings of 3D technology, early adopters swallowed every possible gimmick under the sun. Obligated to pay a premium to get ‘the full 3D experience’ for films that had absolutely no reason to be shot in 3D, all made worse by those foul and easily misplaced 3D lab-goggles.
Now, however, 3D is making something of a tentative return. It also appears to have got better.
3D: wanted dead or alive
A recent article in the Independent captures the current 3D situation extremely well.…