Posted by Joe McNamara on Feb 03, 2014
CES 2014: And now for something completely different…
I was beginning to tire a little of CES. For the last three years I’ve felt it was turning into less a show about consumer technology innovation and more a ‘Pepsi challenge’ style competition of who could make the thinnest, fastest, most/least affordable smartphone or tablet. Actually, as you can read in Engadget’s excellent mobile, gaming and audio roundups, we’ve got at least until the end of this month when MWC hits us full in the face to take a break from mobiles. Wearables dominated the headlines and okay maybe consumers aren’t quite ready to wear computers on their wrists and cameras on their faces yet. However, it’s a new interesting space to watch and the opportunities in terms of collecting data can potentially have very positive uses (think medtech and healthcare rather than snooping). Gaming has also made a return to CES, despite the core gaming market breaking away to use E3 as its main stage in 1995.…
Posted by Darren Willsher on Jan 28, 2014
In our last blog we looked at some of the reasons why your MWC invite might not be up to scratch, but don’t just take our word for it. We’ve asked a selection of the world’s telecom press and analysts about what they’re looking for this year, what invites they’re fed up with and what you can do to try and stand out in Barcelona.
Paul Rasmussen, MWC Daily
How can people get your attention at the show?
“I think you should be early with any attempt to gain attention – the nearer the date the invite/exclusive interview overload becomes unmanageable.
A good invite is the opportunity to easily meet and chat with some executive that will tell you something interesting – not an exclusive focus on their own products, but where the industry is going and why they’re important. Don’t make the venue a million miles away from MWC, and don’t attempt to lock writers into a long lunch/evening meal, etc.…
Posted by Joe McNamara on Dec 02, 2013
Twitter explodes as IPO leads to stock market frenzy
On its stock market debut, Twitter saw a 73% rise in its shares at the first time of trading, driving the value of the microblogging social network to a staggering $25 billion. Reuters reporters Olivia Oran and Gerry Shih describe the IPO to defy traditional valuation analyses, even despite the fact Twitter now boasts over 230 million users and is being explored as a global advertising medium with increased aplomb. If you were going to sum it up in a tweet, you’d probably just say: ‘Well that all went rather well! #loaded’
Microsoft changes a sign and the Xbox One goes on sale
For One night only (sorry), Leicester Square became Xbox One Square to mark Microsoft’s next-generation console going on sale in the UK just over a month before Christmas. Thousands of dedicated fan boys and girls queued to get their hands on the console, which throughout the year has had a somewhat mixed reception from gaming and home-entertainment enthusiasts.…
Posted by Alex Perryman on Nov 15, 2013
PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders.
Local customs, language concerns, and the need for local representation, and a whole host of country-specific considerations need to be taken into account for your news to be carried convincingly.
While it’s technically easier-than-ever to send your news far and wide, International PR is not something on which to go off half-cocked. Whether tackled as a discrete, time-bounded project or as part of a longer-term, ongoing programme of work, if you don’t do international PR in the right way, with the right amount of resource, expertise and focus, it’s usually better not to do it at all.
Most electronics companies understand this, and it’s one of the reasons international PR is sometimes viewed apprehensively.
But help is at hand…
EML Wildfire has now released a short ‘How to’ guide to International Electronics PR, that you can download for free!…
Posted by David Marsden on Nov 13, 2013
At the Cambridge Wireless Connected Devices SIG event last week, the number and the calibre of people in the audience was a clear demonstration of how much serious interest there is in ‘connected devices’ for the Internet of Things (IoT) and, depending how you define the IoT, also machine to machine (M2M) connections.
There may be some debate about the IoT market growth expectations, there may be some debate about the nomenclature*, but there is no debating the excitement around how to realise a wide area network (or will it be networks, some wider than others?) of connected devices with forecast numbers between 10 and 50 billion devices.
The two main points I took away from the discussions: the need for a standard (and is it to be one or multiple?) wide area network, and the fact that the industry is now ready to talk about the services that the Internet of Things can and will enable.…