Wildfire Tech PR Blog

Why is the UK electronics industry undervalued?

Posted by Ben Smith on Dec 04, 2015

imgresA recent Observer piece profiled ARM as ‘Britain’s most successful tech company you’ve never heard of’. While it is undoubtedly a very true statement I couldn’t help wondering “why?”

For those of us involved in the electronics sector it seems ridiculous to describe ARM as some sort of ‘secret’, but it simply does not have the mainstream recognition that other UK ‘tech’ success stories have, like Moshi Monsters, for instance. While that is almost certainly just the way ARM likes it, to me it is a big indicator of the fact that electronics is a massively undervalued industry in the UK.

I recently attended the NMI’s Industry Summit, which highlighted some pretty compelling statistics about just how big a part the electronics sector plays in the UK economy, courtesy of ESCO. The organisation’s latest survey of the UK electronics systems industry found that the sector employs over a million people, contributing over 5% to UK GDP.…

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Posted by Andrew Shephard on Nov 12, 2015


Last week I spent a day at the GSA Entrepreneurship conference, hosted by Merrill Lynch, in the building that was once Post Office HQ in the city of London, hence the postcode.

On the day, in spite of European fog issues preventing some presenters from attending, we saw pitches from venture capitalists (VCs), technology businesses seeking investment and large semiconductor businesses that routinely strategically invest in smaller companies.

There is a huge volume of investment capital available for the semiconductor industry, but there is certainly no easy way to get shortlisted. I took a lot away from the day, but a few key points in particular.

Courtesy of Jean Schmitt of VC Jolt Capital – “Avoid fashions, IoT is a fashion, don’t waste brainpower at creating vain innovations.” He also illustrated the importance of IP and patents to VCs, and IP is a real value driver. He showed how the 27 countries which make up the Eurozone compare to Japan and the US in their ability to create patents, export technology products and then license patents to other regions.…

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Robot doctors – a tech step too far or a lifeline for patients?

Posted by Kat Farminer on May 13, 2015

Telemedicine_ConsultAs someone with recent, first-hand experience of using the NHS, I have to say I was impressed. But it also left me reimagining the whole organisation in my head and how technology could make the world of difference to my experience.

Just to caveat, I’m not talking about advancing medical science here. The fact the I can have an operation, not feel a thing and wake up safe and sound the other end was mind-blowing. I’m talking about the admin of it all. I’m sure it cannot just be me that is left tearing my own hair out by the utter painful tedium that is dealing with NHS administration.

I’m not saying that technological advancement is going to change established routines overnight. But even on these brief visits I witnessed several ways I believed the process could have been sped up by embracing the digital world that most other industries adopted long ago.…

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Google DeepMind is really creepy… and awesome!

Posted by Alex Warren on Apr 28, 2015

Google is a creepy organisation.

I don’t know whether it’s their satellite-imaging program, their 1000-acre data farms, or maybe their army of Terminator-style military robots; all I know is, Google creeps me out.

deepmindWhile all of these initiatives are points for concern, there is one area of Google’s business that goes above and beyond when it comes to unsettlingly activity — the mysteriously named Google DeepMind.

Described by one investor as a “Manhattan project” for artificial intelligence, DeepMind is one of those fascinating, yet weirdly unnerving projects that seems to thrive in secrecy. Everything about it screams sci-fi cult. From its oddly Orwellian name through to its ambiguous mission statement (“to solve intelligence”), DeepMind can’t help but come across as a bit sinister.

So what do we actually know about this mysterious project?

For starters we know that DeepMind started life as a London-based artificial intelligence firm. Founded in 2011, DeepMind was the brainchild of Denis Hasssabis, a former chess prodigy, video game designer, and advanced neuroscientist.…

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What can we expect for the ‘digital age’ following the election?

Posted by Tom Lawrence on Apr 27, 2015

In the lead up to the general election it is only natural that we should look for the signs of changes to come that will affect ourselves and our own positions. While news and politics look to the broader details of party manifestos and argue over the finer parts of those sweeping statements, we inevitably look to the horizon for what is coming in the next stage of the ‘digital age’.

Technology startups

Eric_Ries_TechCrunch_DisruptIn recent years the UK has become a breeding ground for startups. Locations such as the Silicon Roundabout and Tech City have emerged from the innovation spring currently residing in East London and it’s spreading its foundations further afield around the UK.

There are more technology companies starting up in Britain than anywhere else in Europe. Startup culture has been addressed and its society targeted as a honeypot of impressionable electorate and has such seemingly garnered a section unto itself in each party manifesto.…

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