Posted by Debby Penton on Mar 06, 2014
Now that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech community would have got social media all sewn up. Well you’d be wrong, as highlighted by our fourth annual social media benchmark of the UK’s fastest growing tech companies, the Deloitte Fast 50.
Our latest study shows that the majority of the UK’s fastest growing technology companies are still failing to use social media channels properly, because they are failing to actually engage with their audiences. That could be through encouraging feedback on a post, posting content that people want to share or discuss, or simply by having a chat.
We’ve been banging on for years about the importance of using social media to actually strike up a relationship with followers and turn them into loyal and engaged fans of your company.
But many of the tech companies in the survey are just using Twitter, Facebook and LinkedIn to broadcast impersonal, corporate messages to people, which are of course failing to grasp the attention of the majority of their audience who have increasingly busy feeds and are already suffering from information overload.…
Posted by Joe McNamara on Mar 04, 2014
I was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit blogging. So you’d think that I’m really happy that our 2013 figures show a 20% rise, with 48% of the fastest growing tech companies regularly updating this owned media channel.
Well I’m not. I still don’t get it. That’s still under half of the so-called movers and shakers in our industry. Yet if I visit their website to find out what cool stuff they’ve been moving and shaking recently, I have to leaf through their corporate press releases. Or the more likely scenario, leave the website and read about them elsewhere.
Blogging is a means of communicating your personality and business values to your customers and partners. It also gives people something new and hopefully interesting to share. Not to mention that regularly posting new content and attracting web traffic brings value in terms of SEO.…
Posted by Darren Willsher on Feb 18, 2014
Many of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with followers.
Ahead of the show this year, we took a look at ten of the ‘biggest’ names at the show to find out how they’re using Twitter and Facebook and where they’re falling short. Sony Mobile was the best consumer brand, with Ericsson topping the vendors.
Sony Mobile’s excellent Facebook page took it into first place overall ahead of Huawei and Samsung Mobile, with Ericsson impressing across both of its global Twitter and Facebook accounts.
Rather than looking at follower numbers or Facebook fans, we analysed how the pages were being used and the type of content being published, using the same scoring system from our annual review of the Deloitte Fast 50.
For mobile companies it’s fair to say that social media is an important channel and one that it pays to get right – just look at the response of O2 in last year’s network outage to see how your social media team can turn around a crisis.…
Posted by Louise Andrews on Feb 13, 2014
At EML Wildfire our focus is tech PR campaigns that go beyond press coverage generation to engage target audiences and incite actions that help to drive technology sales.
That’s why a recent report from Vanson Bourne, Social media: the key to buyer engagement? piqued my interest. It presents the opinions of 300 UK IT decision makers, a critical audience for many of the tech PR campaigns we run for our software and communications clients, alongside views of tech vendors on their brand communication challenges.
Social media: the place to influence decision makers
If you’re looking to use social media channels to reach the ultimate tech decision maker then it appears you are focusing on the right area.
According to the Vanson Bourne study, senior decision makers (think CEO or business owner) outstrip other influencers of solution choice in connecting to bloggers, analysts and media on social platforms. They are also more likely to share content on social platforms too.…
Posted by Kat Farminer on Oct 01, 2013
Unless you were giving yourself a timeout from your smartphone, I’m sure you will be aware that last week was Social Media Week? With so many talks (and free drinks) on offer it was tempting to try to go to everything, but I’m not sure how realistic this would have been in practice. Instead, my approach was to pick a specific topic and attend the relevant talks.
Being an ex TV producer, I naturally chose to catch up on the Future of Video. Multiple video production options now open to everyone it seems strange to me that there are not more people (especially in consumer PR/marketing) adopting the medium. Not understanding the benefits video can bring to a website or campaign is a little like choosing to stick with your old Nokia 8210 instead of the latest Apple iPhone. If you own a smartphone you have a video camera in your pocket, and I’m sure you’ll agree that a nicely created video is far more engaging than reams of text on a website.…