Posted by Kat Farminer on Oct 01, 2013
Unless you were giving yourself a timeout from your smartphone, I’m sure you will be aware that last week was Social Media Week? With so many talks (and free drinks) on offer it was tempting to try to go to everything, but I’m not sure how realistic this would have been in practice. Instead, my approach was to pick a specific topic and attend the relevant talks.
Being an ex TV producer, I naturally chose to catch up on the Future of Video. Multiple video production options now open to everyone it seems strange to me that there are not more people (especially in consumer PR/marketing) adopting the medium. Not understanding the benefits video can bring to a website or campaign is a little like choosing to stick with your old Nokia 8210 instead of the latest Apple iPhone. If you own a smartphone you have a video camera in your pocket, and I’m sure you’ll agree that a nicely created video is far more engaging than reams of text on a website.…
Posted by Andrew Hill on Aug 29, 2013
Yesterday Facebook announced yet another change to its Terms of Service, officially permitting ‘share and win an iPod’ / ‘like and win a date with Bashar al-Assad’ type contests.
To be completely honest, this is less of a policy change than a clarification of the mess that was the existing Facebook policy in this area.
Like this post for free clarification
Sure it’s been collective wisdom that these have been prohibited for years now, but let’s not forget it took a few updates to the Terms of Service for Facebook to clarify what exactly the incredibly helpful ‘you will not condition entry to the promotion upon taking any action on Facebook’ did and did not allow.
Even then, brands were still allowed to run contests of this sort via an app on the Facebook platform, just not directly on a Facebook timeline or fan page. Plus, Facebook is not God and I doubt anyone reading this has failed to see at least one or two still publically running despite the ban.…
Posted by Sam Golden on Aug 06, 2013
Journalists from some of the UK’s most-read news sources made up the panel; Kenny Campbell from The Metro, Peter Hoskins from Sky, Simon Goodley from The Guardian and Harry Wallop from The Daily Telegraph. Each was eager to talk about their experiences with the microblogging site.
Simon Goodley quickly identified himself as the token Luddite, while each of the other journalists were keen advocates of Twitter. It was good to see that not everyone was blinded by the blue bird’s light, but it was a shame Simon’s argument could essentially be summarised as ‘I’ve not really tried it that much but I get by without it.’
The session was full of anecdotes about making first contact with potential sources as well as finding information on local incidents using the search field.…
Posted by Sam Golden on Jun 05, 2013
Starting an online company is easy. Any Tom, Dick or Harry can register a business, get a massive loan, call themselves a CEO and swan around in a suit smoking cigars.
“Who does this chump think he is?” I hear you cry, and if so, you’re missing the point. You see, founding an online startup IS easy, it’s starting a successful business and actually making some money that’s the hard thing. Starting a successful business is a whole different beast, you need a great idea, solid plan, market research, financial backing, a talented team and bags and bags of energy, drive and tenacity.
However, one thing that has stood out to me over the last few years is that the expression “you’ve got to spend money to make money” is only half as relevant now as it was twenty years ago. In fact, even then it was probably already a lot less relevant than when Plautus first wrote it over 2000 years ago.…
Posted by Ian McKee on May 21, 2013
I’m inclined to think that the timing of Yahoo!’s announcement of the all new Flickr (with one terabyte of free space!) on the same day as the announcement of the Tumblr $1.1 billion acquisition is no coincidence.
A quick disclosure: I used to work on the UK PR for Yahoo! and continue to have a positive, although I’d like to think well informed and rounded, opinion towards the company and brand. And with that experience, I can say timing these two announcements together was a better PR move than I ever saw come from the company first hand.
A second disclosure: I love Tumblr. It’s not about over-sharing your personal life, one-upmanship, internet point scoring, or flooded with geeky tech talk. A genuine community, driven by creativity, humour and way more than the one joke repeated blogs that get picked up on twitter.
So as you would expect, I have a predisposition to hoping that all Yahoo!’s promises will be kept.…