EML Wildfire Tech PR Blog

Facebook is removing the Chat function. What the deuce?!

Posted by Alex Perryman on Apr 16, 2014

Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within another week it’s all forgotten.

It pays to be open-minded about any changes that Facebook implements, as it’ll probably all come right in the end.

That said, Facebook’s removal of its chat function from the website into a discrete app is fairly annoying, and hasn’t gone down well at all.

Why the change?

Facebook has rightly removed many features that didn’t work. However, Chat didn’t fall into this camp. Chat has always been a useful feature, and has evolved to become more useful.

Facebook’s recent ‘chat heads’ feature, for example, (where chat bubbles would appear unobtrusively at the side of the screen, and could be expanded, moved or dismissed with a single swipe), was the picture of ‘user first’ convenience.

But now Facebook wants us to install yet another app, (on top of the main app and pages app), and swap back-and-forth to message?…

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5 things about viral campaigns brands can learn from #nomakeupselfie

Posted by Joe McNamara on Mar 31, 2014

WhoNeedsMakeupThe #nomakeupselfie has undeniably been a success for a great cause, helping to raise over £8 million for Cancer Research in one week. Considering that this ‘campaign’ was actually a fad that started with no charity links, what does it teach us about ‘virality’ on social media?

1. People are a bit vain

The fact the selfie exists at all shows that people want to splash their own faces around the Internet as much as possible. The no makeup selfie is barely any different. What this shows us from a brand perspective is that a successful online campaign will often encourage people to self-broadcast rather than just promote your brand/campaign outright. So it’s helpful to give them something to broadcast! This can be anything from photos to information about themselves.

2. People like to do something good

Social media is largely about broadcasting a positive image of yourself. People love to share instances of them having fun, doing something different or doing something good (i.e.…

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Here’s the reality: virtual reality is more exciting than Facebook

Posted by Joe McNamara on Mar 28, 2014

OculusFacebook has opened its humongous chequebook yet again, this time to snap up Oculus VR, the maker of breakthrough virtual reality headset, the Oculus Rift. Through reading Mark Zuckerberg’s Facebook post, the idea is clearly to take social to another level using immersive reality. In real reality, has Oculus just sold its soul to the devil?

The most vehement backlash has come from the gaming industry, and understandably so. Rightly or wrongly, gaming companies and enthusiasts felt the Oculus Rift was their baby. The two main reasons for this assumption are:

1) A number of high profile games developers invested significantly in the original Kickstarter project

2) Virtual reality is a concept that is synonymous with gaming.

Were we all just kidding ourselves? You have this unbelievable piece of technology that opens a whole new world of potential. Were we really to think that it would get bought by a more loveable giant than Facebook or Google?…

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How are the UK’s fastest growing tech companies engaging better on twitter?

Posted by Marta Kot on Mar 14, 2014

ywitterSocial media is evolving with the speed of light, and so are customers’ communication expectations. Prospects and customers expect businesses to quickly respond to an enquiry or complaint on twitter. Not doing so is like hanging up the phone on customers. Publicly.

Being in the spotlight, you would expect that the social activities of the 50 fastest growing tech companies should reflect the most advanced social strategies and trends. But is that the case? Our report, ‘How social are you?’ benchmarks how the Deloitte Tech Fast 50 are approaching social media to answer this question, and offers some tips on how to communicate on social networks in order to turn customers and prospects into allies.

The annual report examines how these fast growing technology brands’ use of social media has evolved in the last 12 months. This year the UK Fast 50 companies impressed with their increased level of engagement on twitter.…

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Surely tech companies aren’t still missing the point of social media?

Posted by Debby Penton on Mar 06, 2014

SocialbandwagonNow that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech community would have got social media all sewn up.  Well you’d be wrong, as highlighted by our fourth annual social media benchmark of the UK’s fastest growing tech companies, the Deloitte Fast 50.

Our latest study shows that the majority of the UK’s fastest growing technology companies are still failing to use social media channels properly, because they are failing to actually engage with their audiences. That could be through encouraging feedback on a post, posting content that people want to share or discuss, or simply by having a chat.

We’ve been banging on for years about the importance of using social media to actually strike up a relationship with followers and turn them into loyal and engaged fans of your company.

But many of the tech companies in the survey are just using Twitter, Facebook and LinkedIn to broadcast impersonal, corporate messages to people, which are of course failing to grasp the attention of the majority of their audience who have increasingly busy feeds and are already suffering from information overload.…

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