Wildfire Tech PR Blog

Why Tinder’s ‘Twitter meltdown’ was entirely justified and it’s the media that needs to get a grip

Posted by Ian McKee on Aug 12, 2015

TinderA recent article by journalist Nancy Jo Sales in Vanity Fair entitled “Tinder and the Dawn of the Dating Apocalypse” has clearly upset the guys running the hugely popular dating app Tinder.

This led to a slew of critical public tweets from the company’s official Twitter account yesterday and today, making the case that statistics used in the article are factually incorrect. It also suggested that Tinder had not been contacted in the writing of the article, making the case that that is what journalists generally do.

Now, I don’t want to get too bogged down in the who’s right and who’s wrong of the argument here. I haven’t looked at either sets of research which seem to form the main crux of dispute. I’m not and never have been a Tinder user (I’m married, and not part of the 1.7% of users Tinder acknowledges are married) so can’t call myself a fan of the app, and equally can’t remember ever reading Vanity Fair.…

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Seven digital fundraising lessons from my London Marathon experience

Posted by Ian McKee on Apr 24, 2015

London MarathonI’m not sure how it seems to you, but to me the London Marathon on Sunday is looming like a giant planet that has been slowly encroaching into the Earth’s orbit for the last four months and is suddenly about to make impact.

OK perhaps that’s a little melodramatic. It’s not quite on the ‘apocalyptic’ scale. There’s a healthy dose of excitement in amongst the nerves and trepidation.

But it will be my first marathon, and I have foolishly told lots of people that I’m going to do it in rather a quick time. Which feels like a bit of a mistake at this point.

So that’s one lesson learnt. I also learnt a few lessons about running lots and eating properly. But those aren’t the lessons I want to talk about here.

I’m running the marathon for a charity, the Cystic Fibrosis Trust, and have learnt a few things about digital fundraising on the road to my target.…

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Have your parents put you off Facebook?

Posted by Katie Ward on Apr 17, 2015

hands-545394_640According to a recent survey commissioned by Halifax nearly 60% of over 55s in the UK are now on Facebook, which is great – the older generation are finally embracing technology and the Facebook campaign to entice the ‘silver surfer’ is paying off. However, I wonder if they ever considered the effect this would have on younger Facebook users?

As an app originally designed for students, the presence of parents and grandparents on the site is putting them off. The same survey claims that one in three 16-to-34 year olds have now deleted their accounts because it’s so ‘uncool’. I have to admit, I’ve been tempted too, when my Dad shares my baby pictures.

So, does this mark a change in the way younger generations are using social networking? As Facebook sees a decline, other apps such as Snapchat, Twitter, and Instagram are set to benefit by being seen as the new ‘must-have’ social networking platforms.…

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PR social strategies have got to change

Posted by Sanjay Dove on Mar 25, 2015

7910370882_39d180fb66_nOnce upon a time, when social media was still this new-fangled thing that businesses didn’t totally understand (and your grandma called it “The Facebook” and “The Twitter”), businesses paid PR agencies to build online communities on social media.

That was — in a nutshell — our job as far as social media strategy is concerned. Grow the company’s following online

As the digital world has progressed, we’ve now succeeded in building these communities. So what’s next for us? The CMO is well within their rights to say “thank you very much PR folks, we’ll handle things from here now” and take things in house. But if we’ve worked on building a community from scratch, it’s become our baby. While we’re not going to want to relinquish control we have to give good reason for why control should lie with us.

Meanwhile 70% of marketers expect to spend more on social in 2015, and we can’t assume that a big chunk of that is going to come our way.…

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10 bits of tech taking me to the London Marathon finishing line

Posted by Ian McKee on Feb 27, 2015

TomTom GPS RunnerAs my Facebook friends will be sick of hearing about by now, I’m running the London Marathon this year. I’ll be doing it for the Cystic Fibrosis Trust, a charity with a lot of personal meaning for me, and one that is addressing a terrible genetic disorder that affects over 10,000 people in the UK (oh and you can sponsor me here!).

I’m not a total running newbie, having completed a couple of half marathons last year. I’m actually running the Bath Half this weekend as a bit of a check in / tune up race ahead of the big day in April. So I’ve been training enough to hone my approach.

And being the tech PR type that I am, that doesn’t just mean I know when to run intervals, eat my porridge or take an ice bath. I’ve got a bunch of tech to help me cross the finish line in the target time I’m hoping for.…

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