Posted by Chris King on Jul 17, 2014
Over the years we’ve helped many clients (predominantly electronics ones but not exclusively) to build brand awareness in China through traditional media relations, but like most of the Western world Chinese social media has proved something of a challenge to incorporate meaningfully into campaigns.
As pretty much everybody knows, the first challenge is that all the main Western social media sites like Facebook, Twitter, etc., and the likes of Google and YouTube are completely irrelevant in China, where it’s all about Sina Weibo, Tencent Weibo and search engines like Baidu.
But perhaps more important is the second challenge, namely getting reliable analytics with none of the traditional tools, like Hootsuite, Tweetdeck etc., able to track Chinese social media reliably, or at all.
Whilst many of the Chinese social media sites themselves do provide analytics options for their premium customers these tools are in Chinese and not Western-friendly. Sina Weibo did briefly moot BuzzEquity – its free tool for Chinese media analytics in English – but this quickly disappeared.…
Posted by Joe McNamara on Jun 04, 2014
Social media strategists and those who would describe themselves as digital marketers and PRs are obsessed with the concept of ‘community’. Whether it’s building a community, engaging with communities or my personal favourite, identifying a community, there’s nothing we love more than a community.
In the old days if you wanted a community you went to church. Now we go online, which seems to have confused the hell out of a lot of people. So-called communities are popping up left, right and centre. Can they all really be communities?
Well here’s a really annoying trick an English Language student taught me. People really hate it when you get your dictionary out. Having looked in mine, I see the definition of a community is:
“A group of people living in the same place or having a particular characteristic in common.”
That’s right. It’s not exactly the same as all the people who have decided to like your brand on Facebook or follow you on Twitter.…
Posted by Alex Warren on May 08, 2014
As a PR agency, we earn a living from advising our clients on their communications strategies and how to make their content more engaging. But there are a great many cases where we take concepts and models that already exist in other areas such as sales or marketing and apply them to PR.
Earlier this month, our client infoMENTUM undertook a piece of research examining the latest generation of tech savvy consumers – Generation C.
“Gen C is not an age group, it’s a lifestyle. While social networks are the fabric of online relationships, it is how technology affects everyday activity. What’s most important for you to understand is that Gen C is different.
They put the “me” in social media. They’re always on. They rely on the shared experiences of strangers to guide their actions. And, they know that other Gen C’ers rely upon their shared experiences to find resolution.”
Brian Solis, digital analyst
Due to their constant connectivity; Generation C increasingly represents an extremely valuable target market for marketing and social media campaigns.…
Posted by Juliet Philip on May 07, 2014
The announcement today that Amazon is getting into bed with Twitter to make it even easier for the public to shop on the go fills me with dread.
Shopping used to be a pleasurable experience, hotly anticipated with days of planning going into the where, when and how to manage the time on the high street. Well, it was like that for me at least.
Today you think, “maybe I need a new whatever”, get out your smartphone, start researching, make your choice and click; instant gratification (or maybe gratification five days later). With this move you won’t even have to think. When you see an Amazon link in your twitter feed to a product you wouldn’t mind buying, simply use the hash #AmazonBasket to reserve to your basket and log on to pay later.
“No more switching apps, typing passwords, or trying to remember items you saw on Twitter,” Amazon said in a video it posted about this move.…
Posted by Alex Perryman on Apr 16, 2014
Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within another week it’s all forgotten.
It pays to be open-minded about any changes that Facebook implements, as it’ll probably all come right in the end.
Why the change?
Facebook has rightly removed many features that didn’t work. However, Chat didn’t fall into this camp. Chat has always been a useful feature, and has evolved to become more useful.
Facebook’s recent ‘chat heads’ feature, for example, (where chat bubbles would appear unobtrusively at the side of the screen, and could be expanded, moved or dismissed with a single swipe), was the picture of ‘user first’ convenience.
But now Facebook wants us to install yet another app, (on top of the main app and pages app), and swap back-and-forth to message?…