Wildfire Tech PR Blog

10 bits of tech taking me to the London Marathon finishing line

Posted by Ian McKee on Feb 27, 2015

TomTom GPS RunnerAs my Facebook friends will be sick of hearing about by now, I’m running the London Marathon this year. I’ll be doing it for the Cystic Fibrosis Trust, a charity with a lot of personal meaning for me, and one that is addressing a terrible genetic disorder that affects over 10,000 people in the UK (oh and you can sponsor me here!).

I’m not a total running newbie, having completed a couple of half marathons last year. I’m actually running the Bath Half this weekend as a bit of a check in / tune up race ahead of the big day in April. So I’ve been training enough to hone my approach.

And being the tech PR type that I am, that doesn’t just mean I know when to run intervals, eat my porridge or take an ice bath. I’ve got a bunch of tech to help me cross the finish line in the target time I’m hoping for.…

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‘Facebook at Work': It might be time to change your Facebook photo

Posted by Alex Perryman on Dec 10, 2014

I’m going to confess something: I spend an unhealthy amount of time on Facebook.

Beyond my professional duties of helping to administer or contribute to various business pages, far too much of my life is lived in The Big Blue app.

Like many, I use Facebook to scream my ill-informed (and often quite political) views at friends who, being friends, will shrug and ignore me. No damage done. And, like many, I keep my personal and professional lives separate. ‘LinkedIn is for business, Facebook is for personal use’. Frankly I’d prefer my superiors aren’t subjected to my Malaga snaps.

Hence why I’ve tracked news of Facebook’s separate Facebook at Work project with interest. I feel like the idea of being able to run two completely separate streams has merit.

However, I’ve noticed a fairly worryingly trend occurring in Facebook.

Facebook seems to have started very aggressively recommending ‘people you may know’ that I am connected to through work.…

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Oreos, YouTube and transparency in social media marketing

Posted by Louise Andrews on Dec 08, 2014

OreoThe need for transparency when it comes to paid-for product promotion came to the fore recently, with the Advertising Standards Authority’s ruling that a video paid for by Oreos that featured YouTube stars broke advertising code.

The popular chocolate biscuit brand paid a host of YouTube stars to promote its product in videos.

Now there’s nothing fundamentally wrong with these vloggers receiving money for their brand endorsement efforts. The issue is that they must make it very clear to fans and viewers that they aren’t simply doing this out of their love for the product.

As The Guardian reports, Mondelēz, the parent company for the Oreo brand, said they weren’t intentionally trying to be misleading and each vlogger did state they were working with Oreo. But in the words of the ASA, the ads must be ‘obviously identifiable marketing communications’.  According to the ASA, they were not.

What does this landmark ruling mean for brands, marketers and their PR agencies?…

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Five things I learnt at The Festival of Marketing 2014

Posted by Ian McKee on Nov 19, 2014

Festival of MarketingI made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people behind Econsultancy and Marketing Week, with the great and the good of the UK marketing industry under one roof (or was it several? I couldn’t tell in the labyrinth that is Tobacco Docks).

The overarching themes getting talked about most regularly were fairly predictable; customer experience, content and optimising marketing for cost efficiency. I did learn a few newer things though.

1. Marketing hasn’t changed

Sure, we have innumerably more digital tools, channels, access to new swathes of data, but at its core marketing remains the same. That was the argument put forward by Simon Carter of Fujitsu in his seminar on the changing face of B2B marketing.

The promise of marketing automation tools (for example) is more personalised communication. But what really happens is lazy marketers just adopt these tools for what they were doing before; throwing enough s**t at the wall to see what sticks.…

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Could Facebook increase productivity in the workplace?

Posted by Joe McNamara on Nov 18, 2014

FacebookThere’s a good deal of irony yet a certain romance about Facebook’s latest ‘secret’ project, which has recently been covered by the Financial Times, The Independent, The Daily Telegraph, Reuters and Mashable. That’s not the ironic bit – honest.

Facebook at Work is the social networking giant’s latest bid to grow its user base and squeeze every last second out of existing users. It would take on the form of a social enterprise network – designed to allow colleagues to collaborate in a fun, more intuitive way in the workplace than the incumbent mass of email office-based workers are subject to every day.

The irony I speak of is in the fact Facebook is actually banned from a fair few offices under the assumption that it decreases employee productivity. Last year, 1 in 5 employees from US companies claimed to be denied Facebook access at work. That seems like a pretty naff idea, and Facebook-sceptics will see this as a backdoor way of clawing back their 9-5 users.…

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