Wildfire Tech PR Blog

Get outta town: Wildfire is on a recruitment drive

Posted by Debby Penton on Jan 11, 2016

Wildfire recruitment image
Think you need to work in the centre of London to work in the best agencies? Think again. Wildfire, a top 10 tech PR agency and winner of the best PR agency in the 2015 B2B Marketing Awards, is based on the banks of the River Thames in Kingston Upon Thames, and we are recruiting now.

We had a cracking 2015, with some amazing wins, including William Hill Online, Violin Memory, BenQ, TeamViewer and Solar Communications and this year is shaping up to be the same, having confirmed a major international client in the first two days back at work!

We are now on the look out for bright and enthusiastic grads with a passion for PR and technology, as well as account executives with at least six months experience in PR, marketing or digital marketing to support our growing team. Our most recent crop of account exec hires are all senior AEs now and looking to move to account manager, but need new talent to support this transition.…

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Internet culture and the glory of #DrummondPuddleWatch

Posted by Alex Warren on Jan 06, 2016

imagesWorking in the public relations industry, I spend a significant proportion of my day trying to come up with creative and original content that will inform, entertain and even inspire people to take a little time out of their day to interact and engage with something I, or my clients, have to say.

And then, one day, I find out that even my best efforts have been dashed…by a puddle.

I am of course referring to the #DrummondPuddleWatch, an impromptu social media “happening” in which 20,000+ (the counter eventually broke due to overuse) people took to Twitter to comment and react to a small puddle of water on a rainy bridge outside marketing agency Drummond Central’s office.

Streamed live across the video sharing application Periscope, the puddle has inspired a torrent of memes, social commentary and even mainstream media coverage. As I write, professional photographers are arriving on the scene, as experienced journalists broadcast the coverage live from BBC News 24.…

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Have you been telling stories?

Posted by Paula Fifield on Nov 16, 2015

15569267347_d5b6245c3dGrowing up in a household in the North of England, for me ‘telling stories’ was something that could easily result in a warm ear, rumbly tummy and early bedtime…

However, ‘story-telling’ seems to be the word of the moment in PR-land. A fine fit you might think, given PR folks have been known to spin a yarn or three in times gone by. And therein lies the point…story-telling is nothing new, so why all the excitement?

Perhaps a better description for what we are now seeing is in fact ‘truth-telling’, a concept that sees brands communicating in such a way that resonates with the recipient’s ‘truth’, so that they can better process and engage with the information – ultimately feeling a closer, long-term affinity with your brand.

The trick is that this kind of brand communication needs to be authentic, consistent and, most importantly, very very well targeted…and that can take a lot of effort, particularly for companies that don’t truly know or understand their audiences.…

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PR director of the future: How can PR professionals maintain control?

Posted by Debby Penton on Nov 05, 2015

PR manager, Perveen Akhtar, joined Intel 10 years ago. Here she tells us about how things have changed during that time and how she feels that PR must master its own destiny.

1555E18A-FED0-9E2D-6CE11DA64241CAD6“Though my role is described as UK PR manager, it really is much more of a communications or marcom role,” explains Perveen. “My responsibilities always included PR, but when I started the job, it was much more traditional in terms of the type and mix of activities and the focus was always picking up the phone and pitching stories to journalists. Now, PR is much more than press relations, it’s more about identifying a story and then establishing via which channels that story can be told.”

Perveen points out that companies no longer need to rely solely on journalists to tell their story and that companies have tools and channels which allow them to tell their story directly. As such, Perveen is responsible for all UK social media channels for Intel, which takes up at least 50% of her time.…

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PR director of the future: Is ‘integrated communications’ the future?

Posted by Debby Penton on Nov 05, 2015

kFoweBzhIn our third blog in the ‘PR director of the future’ series, we spoke to Nick Bowman, senior manager of Corporate Communications at F5 Networks about whether ‘integrated communications’ looked likely to feature heavily in his future. Nick explained that his department had indeed undergone some fairly radical restructuring in pursuit of the “better alignment” goal.

“Comms used to be an isolated function within F5 reporting directly to the C-suite, but then two years ago the CEO decided to merge comms within the field marketing function. Initially people were worried about these changes after 15 years of reporting to the CEO, as there was the concern that comms would be marginalised and we’d be a glorified content creation execution department focused on field marketing goals, but not wider comms goals.”

Nick, like most communications professionals, argues that PR people understand how to change hearts and minds and educate a wide variety of audiences, where marketing people are often more focused on the funnel and pushing product and feature messages.…

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