Posted by Kat Farminer on Dec 02, 2013
Unless you’ve been burying your head in the sand for the last few weeks, it won’t have escaped your notice that Christmas is just around the corner. For the majority of the population Christmas is something they only have to think about for a couple of weeks each year. For any B2C focused PR and some B2B PR, the festive season starts in June.
With a nice mix of ‘silly season’ festive story opportunities and a plethora of Christmas Gift Guides on offer it is no wonder that the PR wheel goes into overdrive. To maximise the opportunity, it’s all about being prepared:
1. Don’t just jump on the bandwagon
If you’re thinking about ‘doing some Christmas PR’ just because you think you should, the chances are that you are destined to fail. If you genuinely have a product that people might like to give as a gift (or indeed receive) or a strong hook as to why your company can talk about a seasonal story then you could be onto a winner – read on!…
Posted by Debby Penton on Nov 21, 2013
SEO is right up there with hot PR topics for the PR industry, along with measurement, social media and content marketing. But regular changes from Google hoping to stop SEOs trying to game their algorithms can cause headaches for even the most SEO-savvy PRs.
We carried out a survey of 250 marketing decision makers which confirms that almost 75% of marketers believe an understanding of SEO is important to marketing, and 68% state that SEO is now a core part of their organisations’ marketing strategy.
But only one in three believe they have the SEO knowledge in-house to deliver on this strategy, highlighting their dependence on external agencies. So can PR help?
Well, yes, in theory. Despite recent alarmist proclamations that Google killed PR, the opposite is in fact true. PR is now more relevant to SEO than ever. On top of delivering huge value in building awareness, managing reputation, and even generating business, PR can now have the biggest impact in your search rankings.…
Posted by Alex Perryman on Nov 15, 2013
PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders.
Local customs, language concerns, and the need for local representation, and a whole host of country-specific considerations need to be taken into account for your news to be carried convincingly.
While it’s technically easier-than-ever to send your news far and wide, International PR is not something on which to go off half-cocked. Whether tackled as a discrete, time-bounded project or as part of a longer-term, ongoing programme of work, if you don’t do international PR in the right way, with the right amount of resource, expertise and focus, it’s usually better not to do it at all.
Most electronics companies understand this, and it’s one of the reasons international PR is sometimes viewed apprehensively.
But help is at hand…
EML Wildfire has now released a short ‘How to’ guide to International Electronics PR, that you can download for free!…
Posted by Joe McNamara on Oct 01, 2013
Can you keep a secret? You might think that all us PR folk do is shout about our clients’ news. Well, we do, but to maximise the newsworthiness of a significant announcement PRs are sometimes best advised to keep quiet until the big day.
I’m talking about the notion of leaking information. Call it what you like: pre-launch, soft launch, embargoed announcement, teaser; consumer and B2B technology companies often see merit in disclosing information about an exciting piece of news early.
Whether it’s a leaked photograph of a prototype smartphone or pre-briefing key influencers, drip-feeding information through certain channels is, in many cases, a better option than just pressing go on a press release that no one is expecting.
While for B2B brands it may simply be a case of getting your news in front of key journalists early, for large consumer brands the buzz generated by sheer speculation can be greater than the coverage generated by the actual news itself.…
Posted by Darren Willsher on Sep 23, 2013
Last week I was at a PR Moment conference looking at the role of public relations as a content provider.
If you missed out then the folks at Mynewsdesk have put together a Storify from the event.
For some, storytelling is what good PR is all about already. Surely any decent PR will already consider themselves a storyteller of sorts, helping clients to find out what their company has been up to and why it might be interesting.
Yet I’ve seen enough journalists complaining that PRs are getting too clever with stories and headlines and that they just want us to present the facts and leave the rest to them.
So what is the role of PR?
In the first session MoneySuperMarket explained how it now has a 16-strong editorial team to produce content for its website – a completely separate team to the PR, advertising and SEO functions. That’s a massive investment in producing content directly aimed at its audience.…