EML Wildfire Tech PR Blog

#Bendygate: yesterday’s technology in tomorrow’s clothes?

Posted by Ella Delancey on Oct 06, 2014

BentIn the running for 2014’s biggest first world problem – the new iPhone bends if you stick it in your skinny jeans, which makes for a lot of very sad hipsters this week.

Due to the iPhone 6’s ‘dramatically thin and aluminium design’, the phone has been said to begin warping after being in the back pocket for some time. Computer Bild, Germany’s best-selling consumer technology magazine, posted a video demonstrating how easy bending the new smartphone is. This prompted an angry response from Cupertino with Computer Bild now supposedly banned from receiving future Apple products and attending events. I’ll come on to that.

Apple does seem to be the one company that bears the brunt of hyper-criticism when it launches new products, while it still enjoys a fair share of unconditional love from its many fan-boys and girls.

Either way, no other company is subjected to so much scrutiny. Within days the #bendygate was clogging up my Twitter feeds – a typically rational reaction to a handful of phones bending out of the 10 million sold in just three days!…

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Is the end of Google Authorship a blow to PR thought leadership?

Posted by Ian McKee on Aug 29, 2014

type writerWell, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the search engine will no longer be showing any kind of authorship data in search results.

What could have been

If you’re unfamiliar with what Google Authorship mark is (was?), it’s a method of marking up web pages so that the authorship can be attributed to a particular individual. Google had connected it up with its social network Google+, which essentially functions as Google’s index of individuals’ identities on the web. If you had ever seen a person’s profile photo pop up in search results next to content they’d written, that was Google Authorship.

Google had actually already removed those photos in June, leaving only by-lining links to profiles next to results. But the real reason that Google Authorship was a big deal for PR practitioners was its potential for thought leadership positioning.…

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5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

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Interning at EML Wildfire: The Good, The Bad & The (Awful) Banter

Posted by Salla Savolainen on Aug 19, 2014

Cup of teaI can honestly say when I first started this internship I didn’t have a clue what PR was.

I still don’t. (Just joking, I swear!)

I’ve learnt so much over the summer and it’s been so different to what I expected (actual work, not just making tea – which, by the way, is something of an art form to Brits).

PR is a lot more complicated than I thought; it’s more than just writing a few press releases and networking with journalists. There are so many aspects to the job and I think that’s why it’s hard to give a simple definition of what PR is.

It’s definitely something you learn by doing, and working in an agency like this one, it’s very team-oriented work. This is both great and terrible (depending on your mood) because on the one hand you share the workload, but on the other you sometimes have to wait on other people to do their bit before you can finish yours.…

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“No offence, but…”

Posted by Ella Delancey on Jul 04, 2014

large_2484112082It’s clearly the month to take a pop at PRs. Just before Nick Cohen jumped on the bandwagon, as covered here by Darren Willsher; we were all reeling from when Robert Peston undertook a full-on PR offensive at the Charles Wheeler Lecture this month.

In a statement reminiscent of “I’m not racist but…”, the respected economics editor at the BBC claimed “Some of my best friends work in PR!” before launching a scorching attack on the PR industry. It’s the equivalent of the barely-veiled insult: “No offence, but…”

People working in the PR industry are really outraged by his rant; he likened us all to “professional bullshitters”. Had he had a bad morning? After all, he just swept his massive tarring brush over an ENTIRE job sector.

Francis Ingham, director general of the PRCA bit back, and described the scathing remarks as “venomous, ill-judged diatribe” and “a sanctimonious few paragraphs”.

The way Peston put it, it’s as if I can just ring up my mate on a national and get them to churn out a story for me so I can meet the expectations of my client.…

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