EML Wildfire Tech PR Blog

Is the end of Google Authorship a blow to PR thought leadership?

Posted by Ian McKee on Aug 29, 2014

type writerWell, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the search engine will no longer be showing any kind of authorship data in search results.

What could have been

If you’re unfamiliar with what Google Authorship mark is (was?), it’s a method of marking up web pages so that the authorship can be attributed to a particular individual. Google had connected it up with its social network Google+, which essentially functions as Google’s index of individuals’ identities on the web. If you had ever seen a person’s profile photo pop up in search results next to content they’d written, that was Google Authorship.

Google had actually already removed those photos in June, leaving only by-lining links to profiles next to results. But the real reason that Google Authorship was a big deal for PR practitioners was its potential for thought leadership positioning.…

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5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

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Interning at EML Wildfire: The Good, The Bad & The (Awful) Banter

Posted by Salla Savolainen on Aug 19, 2014

Cup of teaI can honestly say when I first started this internship I didn’t have a clue what PR was.

I still don’t. (Just joking, I swear!)

I’ve learnt so much over the summer and it’s been so different to what I expected (actual work, not just making tea – which, by the way, is something of an art form to Brits).

PR is a lot more complicated than I thought; it’s more than just writing a few press releases and networking with journalists. There are so many aspects to the job and I think that’s why it’s hard to give a simple definition of what PR is.

It’s definitely something you learn by doing, and working in an agency like this one, it’s very team-oriented work. This is both great and terrible (depending on your mood) because on the one hand you share the workload, but on the other you sometimes have to wait on other people to do their bit before you can finish yours.…

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“No offence, but…”

Posted by Ella Delancey on Jul 04, 2014

large_2484112082It’s clearly the month to take a pop at PRs. Just before Nick Cohen jumped on the bandwagon, as covered here by Darren Willsher; we were all reeling from when Robert Peston undertook a full-on PR offensive at the Charles Wheeler Lecture this month.

In a statement reminiscent of “I’m not racist but…”, the respected economics editor at the BBC claimed “Some of my best friends work in PR!” before launching a scorching attack on the PR industry. It’s the equivalent of the barely-veiled insult: “No offence, but…”

People working in the PR industry are really outraged by his rant; he likened us all to “professional bullshitters”. Had he had a bad morning? After all, he just swept his massive tarring brush over an ENTIRE job sector.

Francis Ingham, director general of the PRCA bit back, and described the scathing remarks as “venomous, ill-judged diatribe” and “a sanctimonious few paragraphs”.

The way Peston put it, it’s as if I can just ring up my mate on a national and get them to churn out a story for me so I can meet the expectations of my client.…

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In response to Nick Cohen: PRs are not all the same

Posted by Darren Willsher on Jun 27, 2014

Alastair campbellFresh on the back of Robert Peston’s attack on the PR industry, Nick Cohen has penned a piece for Standpoint where he compares PRs as “the nearest thing to prostitutes you can find in public life.” Which was nice of him.

The article makes some excellent points and I don’t doubt for a second that those in central government are a nightmare to deal with. There’s also a real issue with the growing influence of advertisers on editorial copy and the amount of news stories that are essentially just press releases.

What’s annoying is that based on his experience of dealing with particular PRs and departments he has tarred the entire industry with the same brush. It would be like me saying all journalists are phone hackers.

Consider the following lines:

“PRs do not do what they do because a cruel world has left them with no alternative to selling their souls, but because they want to.”

“…every dandruff-ridden PR in every backwater office now thinks he is Alastair Campbell.”

“We should refuse to speak to press officers unless we intend to give them the ridicule and contempt they deserve.”

These aren’t sensible or well-argued points, these are excerpts from a thinly veiled rant at some very specific people that generalises a very diverse industry.…

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