Posted by Darren Willsher on Feb 18, 2014
Many of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with followers.
Ahead of the show this year, we took a look at ten of the ‘biggest’ names at the show to find out how they’re using Twitter and Facebook and where they’re falling short. Sony Mobile was the best consumer brand, with Ericsson topping the vendors.
Sony Mobile’s excellent Facebook page took it into first place overall ahead of Huawei and Samsung Mobile, with Ericsson impressing across both of its global Twitter and Facebook accounts.
Rather than looking at follower numbers or Facebook fans, we analysed how the pages were being used and the type of content being published, using the same scoring system from our annual review of the Deloitte Fast 50.
For mobile companies it’s fair to say that social media is an important channel and one that it pays to get right – just look at the response of O2 in last year’s network outage to see how your social media team can turn around a crisis.…
Posted by Alex Warren on Feb 03, 2014
With MWC fast approaching, tech enthusiasts everywhere are waiting with bated breath to discover what life-changing opportunities the next generation of shiny plastic rectangles will hold for humanity. As with every technology before them, next-gen mobiles are going to get faster, thinner, and – inevitably – solve all the world’s problems.
Ok, maybe that’s a little optimistic. Still, it genuinely amazes me the level of utopian adoration that people hold towards their phones. On average, people spend more hours a day with their mobiles than they do in the company of their loved ones. We just can’t seem to help ourselves. We happily sit for hours, staring at them, stroking them, responding to their cries; we even get anxious if they’re not around. Anyone would think we were in love!
In amongst this frenzied reverence, it can be all too easy to fall into the trap of assuming mobile phones can do no wrong.…
Posted by Darren Willsher on Jan 15, 2014
With CES out of the way, the attention of the tech industry and press can move onto the next big show; MWC.
For those who have never had the pleasure, Mobile World Congress is the biggest show in the telecom industry and will see all of the big names in mobile (minus Apple, obviously) arrive in Barcelona to show off and launch their latest products. Although it’s technically a B2B show, expect to see lots of new devices being launched and, if last year was anything to go by, companies from outside the mobile space making announcements as well. Keeping tabs on this will be thousands of press visitors from around the world.
Not surprisingly, there will therefore be tens of thousands of exhibitors all after their five minutes of fame and all who think that their products and stories deserve media attention. Most of them will be very, very wrong about this.…
Posted by Alex Perryman on Sep 04, 2013
The run-up to the IFA consumer electronics show, (running in Berlin from 6-11th September), inevitably sees a rush of companies looking to declare a ‘world first’ in electronic consumer devices.
This year’s novelty appears to be the release of a series of devices capable of recording video in the new 4K format, most prominently in the new Acer Liquid S2 and LG’s G-Pad.
Generating a minimum of 24 frames per second at 4K’s standard definition of 3840 × 2160 pixels is no mean feat. The new Snapdragon 800, used in both the Liquid S2 and the G-Pad, clocks-in at a hefty 6249 floating point operations per second at up to 2.3GHz on a reference tablet.
We’re unlikely to see the Snapdragon on full-tilt in most mobile devices, (the S2, for example, is running at 2.2GHz). However, in this region of processing grunt, together a 600MHz Hexagon DSP and some blisteringly fast LPDDR3 memory, (theoretically capable of clocking in at 12.8GB/sec), means that the Snapdragon 800 can eat the concept of 4K for lunch and still have time to image at up to 55MP, (21MP stereoscopically).…
Posted by Darren Willsher on Aug 29, 2013
Today sees the launch, in London at least, of 4G services from Vodafone and O2, finally catching up with EE, which launched what feels like an eternity ago.
This is the end of what’s been a fairly complicated and drawn out affair, with all sides complaining about the other and the last few months have seen some interesting manoeuvring as they try and tempt consumers across to the more expensive plans.
While the 4G service from EE has been impressive, the number of people switching over hasn’t quite hit the level it was hoping for. So after spending lord only knows how much on new infrastructure, Vodafone and O2 have been working on some clever bundles to get people to switch.
The good folks at Pocket Lint have put together a solid post looking at the different options and costs here, but what’s clear is that the offer of high-speed data isn’t enough to get people to pay the extra.…