EML Wildfire Tech PR Blog

The death of the pocket: could a smartphone be the only thing you need one day?

Posted by Joe McNamara on Mar 31, 2014

medium_2830319467Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky alternatives such as TVs and laptops and spending more time with our faces buried in those portable devices that give us every feature under the sun.

But will smartphones begin to replace other ‘things’? And, if so, how will this affect the way they are marketed?

Phone, keys, wallet…

These items are pretty much the only three things that non-smoking males check their pockets for before they leave the house. Well the good news for skinny-jeaned tech enthusiasts is that we may all have a lot more room in our pockets very soon – in fact we might not need them at all.

We’re already witnessing the smartphone being asked to hold more than just the more ‘every day’ requirements (messages, calls, photos and gaming). For example, Starwood Hotels & Resorts are trialing a smartphone app that allows guests to use their smartphone as their hotel room key.  …

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Ericsson and Sony Mobile winning the social media battle ahead of MWC

Posted by Darren Willsher on Feb 18, 2014

MWC tweetsMany of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with followers.

Ahead of the show this year, we took a look at ten of the ‘biggest’ names at the show to find out how they’re using Twitter and Facebook and where they’re falling short. Sony Mobile was the best consumer brand, with Ericsson topping the vendors.

Sony Mobile’s excellent Facebook page took it into first place overall ahead of Huawei and Samsung Mobile, with Ericsson impressing across both of its global Twitter and Facebook accounts.

Rather than looking at follower numbers or Facebook fans, we analysed how the pages were being used and the type of content being published, using the same scoring system from our annual review of the Deloitte Fast 50.

For mobile companies it’s fair to say that social media is an important channel and one that it pays to get right – just look at the response of O2 in last year’s network outage to see how your social media team can turn around a crisis.…

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The future of mobile: contact without communication

Posted by Alex Warren on Feb 03, 2014

origin_7370505166With MWC fast approaching, tech enthusiasts everywhere are waiting with bated breath to discover what life-changing opportunities the next generation of shiny plastic rectangles will hold for humanity. As with every technology before them, next-gen mobiles are going to get faster, thinner, and – inevitably – solve all the world’s problems.

Ok, maybe that’s a little optimistic. Still, it genuinely amazes me the level of utopian adoration that people hold towards their phones. On average, people spend more hours a day with their mobiles than they do in the company of their loved ones. We just can’t seem to help ourselves. We happily sit for hours, staring at them, stroking them, responding to their cries; we even get anxious if they’re not around. Anyone would think we were in love!

In amongst this frenzied reverence, it can be all too easy to fall into the trap of assuming mobile phones can do no wrong.…

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6 reasons why nobody wants to meet you at MWC

Posted by Darren Willsher on Jan 15, 2014

With CES out of the way, the attention of the tech industry and press can move onto the next big show; MWC.

For those who have never had the pleasure, Mobile World Congress is the biggest show in the telecom industry and will see all of the big names in mobile (minus Apple, obviously) arrive in Barcelona to show off and launch their latest products. Although it’s technically a B2B show, expect to see lots of new devices being launched and, if last year was anything to go by, companies from outside the mobile space making announcements as well. Keeping tabs on this will be thousands of press visitors from around the world.

Not surprisingly, there will therefore be tens of thousands of exhibitors all after their five minutes of fame and all who think that their products and stories deserve media attention. Most of them will be very, very wrong about this.…

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The electronics are kosher, but does the new batch of 4K devices demonstrate a lack of focus?

Posted by Alex Perryman on Sep 04, 2013

The run-up to the IFA consumer electronics show, (running in Berlin from 6-11th September), inevitably sees a rush of companies looking to declare a ‘world first’ in electronic consumer devices.

This year’s novelty appears to be the release of a series of devices capable of recording video in the new 4K format, most prominently in the new Acer Liquid S2 and LG’s G-Pad.

The grunt

Generating a minimum of 24 frames per second at 4K’s standard definition of 3840 × 2160 pixels is no mean feat. The new Snapdragon 800, used in both the Liquid S2 and the G-Pad, clocks-in at a hefty 6249 floating point operations per second at up to 2.3GHz on a reference tablet.

We’re unlikely to see the Snapdragon on full-tilt in most mobile devices, (the S2, for example, is running at 2.2GHz). However, in this region of processing grunt, together a 600MHz Hexagon DSP and some blisteringly fast LPDDR3 memory, (theoretically capable of clocking in at 12.8GB/sec), means that the Snapdragon 800 can eat the concept of 4K for lunch and still have time to image at up to 55MP, (21MP stereoscopically).…

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