Wildfire Tech PR Blog

First impressions of YouTube’s #360Video

Posted by Andrew Shephard on Sep 22, 2015

Andrew Shephard VRLast month someone fitted me with a cardboard headset running a proper virtual reality (VR) demo.

‪I was really very impressed with it, especially the way the sound location was so specific to the source of the noise on the video as you move your head. ‪If you get a chance to strap an appropriately loaded smartphone to your face, I’d say take it.

‪Anyway this weekend, being a bit bored looking after my broken ankle (long story), I finally caught up with YouTube’s 360 video exploits and, although the initial content is a bit experimental, I really like that too.

‪Before you can post 360 video you need a specific type of 360 video camera (they’re all robust and idiot proof) and some processing software, but the whole concept is very much like the 360 still images that were all the rage a couple of years back. The camera records a fully spherical image and the viewer can change the point of view dynamically during playback.…

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Can marketing attribution models save PR measurement?

Posted by Ian McKee on Apr 15, 2015

The reason the old standard models of PR measurement no longer cut it can be summarised thusly: the internet.

It’s pretty obvious to anyone familiar with these old standards that they’re just not going to work in a world of blog posts, tweets, viral content and multiple screens.

If you break it down further, however, the problem is even more fundamental. Pre-digital era, the basic measurement methods were circulation, and AVE; advertising value equivalency.

PR has always been measured against the ‘known value’ of its big brother advertising (for anyone not familiar with AVE, it basically involves saying a half page of advertising is £X, therefore our coverage is £X). The irony of this being that, of course, no one really knew the true value of advertising either.

So how on earth PR’s worth was determined as an equivalent of what was already of unknown value is anyone’s guess. The metrics were clearly faulty before the internet came along and ruined everything.…

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Facebook is removing the Chat function. What the deuce?!

Posted by Alex Perryman on Apr 16, 2014

Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within another week it’s all forgotten.

It pays to be open-minded about any changes that Facebook implements, as it’ll probably all come right in the end.

That said, Facebook’s removal of its chat function from the website into a discrete app is fairly annoying, and hasn’t gone down well at all.

Image ref: http://www.doccoyle.net/wp-content/uploads/2013/12/punch-face-l.jpg

Why the change?

Facebook has rightly removed many features that didn’t work. However, Chat didn’t fall into this camp. Chat has always been a useful feature, and has evolved to become more useful.

Facebook’s recent ‘chat heads’ feature, for example, (where chat bubbles would appear unobtrusively at the side of the screen, and could be expanded, moved or dismissed with a single swipe), was the picture of ‘user first’ convenience.

But now Facebook wants us to install yet another app, (on top of the main app and pages app), and swap back-and-forth to message?…

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The future of social networking

Posted by Debby Penton on May 09, 2013

twitter-20100806-192858If you’re reading this blog it’s a safe bet that you belong to a social network or two – probably more these days. Facebook paved the way for a whole host of online communities that followed. But many of us are looking for something more from our online networking and, if reports are to be believed, people are abandoning Facebook in droves (although we don’t think Facebook will be disappearing any time soon). So as we mature in the way we use social networks and what we demand of them, what’s the future likely to bring to social networking?

These days just because someone launches a social network, doesn’t mean they have designs on being the next Facebook (well, maybe in their deepest desires). What they are increasingly tapping into is the trend towards niche social networks. These could be online communities that focus on a particular feature, as Instagram does with photo sharing and slide.ly does with sharing music and photos, or social networks that cater for a specific group of people, united by common interests, beliefs or demographics.…

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More Bitcoins, more problems

Posted by Andrew Hill on Apr 04, 2013

Bitcoin, noun

  1. A decentralised digital currency.
    We do not accept bitcoin at this store.
  2. A unit of the bitcoin digital currency.
    This item costs one bitcoin.

With Bitcoin gaining ever more column inches – including a very respectable double page spread in today’s Guardian – more and more people are trying to get involved with the futuristic currency that has been heralded as everything from a replacement of the modern banking system, to the drug dealer’s best friend. Most criticism of it has focused on issues with hacking, however I’d argue this unfairly criticises Bitcoin for an issue it doesn’t create – is it fair to say money doesn’t work because people steal from banks? – and unfairly ignores the other issues people have with the currency.

Where to start?

As recent articles in the press have shown, it’s easy to explain to ‘the masses’ the idea behind Bitcoin, but less simple to explain how it works, what advantages it offers and how to get involved in the market.…

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