EML Wildfire Tech PR Blog

4G – it’s like 3G, but faster

It’s safe to say any tech PR types hoping to send out mobile news today would have spent the morning swearing – if you’ve managed to miss it, Ofcom has announced the results of the 4G Spectrum auction.

For the most part it’s as expected; the big operators got in on the deal, but there’s a new entrant with BT – likely to use its allocation to supplement mobile broadband services.

There’s a lot of decent write-ups out there already and you’re on a PR blog after all, so I won’t go into the finer points, but what does this mean for us telecoms PR types?

Well the 4G story has been around for a while now, but the main challenges faced by the operators are rolling out their new networks – and then making sure they deliver on what people expect.

I’ve already written about how 4G should give operators the chance to change how they charge, with OTT services (Over the top – think video and extra content on top of the basic voice and data) having a big role to play here.…

Read more…

Christmas seems like a lifetime away already! From launching our annual social media report, to exploring the latest in semiconductors and even finding the time to get out and meet some journalists, here is a record of where we’ve been this month.

• Why not celebrate the start of the New Year with some drinks? On 8^th January, some EML Wildfire bods attended the WAG. A biannual electronics journalist and PR get together, which has been running for longer than Richard P cares to remember…
• Our annual Social Media Report was published on 10^th January. We analysed how businesses listed in the 2012 Deloitte Fast Tech 50 (a list of the fastest growing technology companies in the UK) were using social channels. In theory, these businesses should be leading the way in terms of marketing strategy, especially where digital marketing is concerned… Find out how they did by downloading our report here.

…

Read more…

This year we decked our meetings rooms out with Idea Paint. And so thought we’d use this opportunity to demonstrate our creative skills and design our very own crowd-sourced Christmas card – communicated to you through the medium of video.

We wish you all a very happy Christmas and best wishes for 2013.

…

Read more…

It’s been a busy November filled with all sorts of conferences and a rather exciting charity event with Beeb favourite, Rory Cellan-Jones. Here’s a run down of what the EML Wildthings have been up to:

Darren headed to Paris to attend CARTES with our client Samsung. The conference showcased the latest in smart cards, contactless technology and NFC. Samsung was there to introduce the new CIPURSE card – an open standard that means you’ll be able to use one contactless card for all travel, anywhere in the world.

Hannah and Andrea met Chris Donkin from Mobile News on 6^th November. Over bacon sandwiches they discussed subjects such as BYOD, unified communications and mobile apps.

Team Elance headed to the BBC studios on 7^th November where CEO Fabio Rosati was interviewed by Europe business correspondent, Nigel Cassid on the subject of employment across Europe. You can see the interview on BBC Breakfast on the 30^th November.…

Read more…

A team of five EML Wildfire employees have signed up to ‘sleep out’ at Byte Night 2012 - the IT industry’s annual charity event in support of Action for Children. For the last 15 years, technology and business professionals sleep rough for a night to raise funds for the charity that combats youth homelessness in local communities. Each team attempts to raise around £5,000 for this amazing cause.

Action for Children aims to help young people who face a life on the streets due to family breakups, unemployment and rejection. Volunteers work on the ground to temporarily house homeless youths and help them find jobs, schools, and most importantly, put a roof over their heads. Research shows that around two million children live in poverty all across the UK – and economic depression has served to increase the number of young people at risk of becoming homeless in the last few years.…

Read more…