Posted by Kat Farminer on Oct 31, 2013
We work with a mix of B2B and B2C clients and while generally the approaches are very different, there can be advantages in applying some creative, consumer-facing techniques to all sorts of B2B propositions. After all, we are all consumers!
This is something we have been doing successfully for clients for many years, most recently for gesture recognition brand eyeSight. So we’ve pulled together some top reasons to give it a try:
- Accessible messaging: PR is about reaching key decision makers and while it is not suitable for all, a B2C approach does simplify your proposition for the average consumer, so why not use this to your advantage for high-level decision makers who may not have the technical knowledge to understand your B2B sell.
- Reigniting the spark: When you know your proposition inside out there is a danger that your message can become stagnant. Trying to explain your proposition in a completely different way can rekindle the passion and enthusiasm of key spokespeople.
Posted by Chris King on Oct 01, 2013
For such an established industry, PR can be pretty lax about tracking KPIs and metrics. Too often businesses fail to properly identify where PR can have an impact and what that impact should be. The reason for ‘doing PR’ becomes fluffy and isn’t aligned to business goals. And the result is that campaigns fail to deliver and attempts to prove ROI prove impossible.
At EML Wildfire we’ve always believed that any investment you make needs to have an impact on your bottom line, and in this regard, PR is no different. That’s why we’ve developed and honed an approach that ensures our activity delivers results that helps impact your sales funnel at every stage and where we try to measure the real-time business impact of your PR activity – not just in traditional column inches. In any campaign we aim to measure outputs (what we have delivered), outcomes (what these outputs achieved) and the impact of our activity, with an array of metrics.…
Posted by Alex Perryman on Jul 01, 2013
On the last day of June, three brave EML Wildfireans, Richard, David and Alex, completed the 60 mile Capital to Coast bike ride between London and Brighton. Also present were three family-member ‘hangers on’, obviously desperate for the natural cache that follows any EML Wildfire staff member.
On one of the hottest days of the year, the team completed the trip in a leisurely, (and extremely hilly) 6 hours. Despite some borderline heatstroke action, and a perilous couple of hours without coffee, everyone (and their bikes) survived across the finish line, raising over £800 for cancer and Downs Syndrome charities.
The team extends its thanks to all friends, family and clients who donated.
If you’re feeling kind, the team can still be retrospectively sponsored here.
Posted by Darren Willsher on Feb 20, 2013
4G – it’s like 3G, but faster
It’s safe to say any tech PR types hoping to send out mobile news today would have spent the morning swearing – if you’ve managed to miss it, Ofcom has announced the results of the 4G Spectrum auction.
For the most part it’s as expected; the big operators got in on the deal, but there’s a new entrant with BT – likely to use its allocation to supplement mobile broadband services.
There’s a lot of decent write-ups out there already and you’re on a PR blog after all, so I won’t go into the finer points, but what does this mean for us telecoms PR types?
Well the 4G story has been around for a while now, but the main challenges faced by the operators are rolling out their new networks – and then making sure they deliver on what people expect.
I’ve already written about how 4G should give operators the chance to change how they charge, with OTT services (Over the top – think video and extra content on top of the basic voice and data) having a big role to play here.…
Posted by Andrea Berghäll on Jan 31, 2013
Christmas seems like a lifetime away already! From launching our annual social media report, to exploring the latest in semiconductors and even finding the time to get out and meet some journalists, here is a record of where we’ve been this month.
- Why not celebrate the start of the New Year with some drinks? On 8th January, some EML Wildfire bods attended the WAG. A biannual electronics journalist and PR get together, which has been running for longer than Richard P cares to remember…
- Our annual Social Media Report was published on 10th January. We analysed how businesses listed in the 2012 Deloitte Fast Tech 50 (a list of the fastest growing technology companies in the UK) were using social channels. In theory, these businesses should be leading the way in terms of marketing strategy, especially where digital marketing is concerned… Find out how they did by downloading our report here.