Posted by Debby Penton on Mar 06, 2014
Now that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech community would have got social media all sewn up. Well you’d be wrong, as highlighted by our fourth annual social media benchmark of the UK’s fastest growing tech companies, the Deloitte Fast 50.
Our latest study shows that the majority of the UK’s fastest growing technology companies are still failing to use social media channels properly, because they are failing to actually engage with their audiences. That could be through encouraging feedback on a post, posting content that people want to share or discuss, or simply by having a chat.
We’ve been banging on for years about the importance of using social media to actually strike up a relationship with followers and turn them into loyal and engaged fans of your company.
But many of the tech companies in the survey are just using Twitter, Facebook and LinkedIn to broadcast impersonal, corporate messages to people, which are of course failing to grasp the attention of the majority of their audience who have increasingly busy feeds and are already suffering from information overload.…
Posted by Joe McNamara on Mar 04, 2014
I was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit blogging. So you’d think that I’m really happy that our 2013 figures show a 20% rise, with 48% of the fastest growing tech companies regularly updating this owned media channel.
Well I’m not. I still don’t get it. That’s still under half of the so-called movers and shakers in our industry. Yet if I visit their website to find out what cool stuff they’ve been moving and shaking recently, I have to leaf through their corporate press releases. Or the more likely scenario, leave the website and read about them elsewhere.
Blogging is a means of communicating your personality and business values to your customers and partners. It also gives people something new and hopefully interesting to share. Not to mention that regularly posting new content and attracting web traffic brings value in terms of SEO.…
Posted by Joe McNamara on Mar 04, 2014
Last month, a few EML Wildfire folk braved the continent for two of the largest technology shows of the year: Mobile World Congress in Barcelona and Embedded World, Nuremberg.
It’s always interesting to see what the world’s technology movers and shakers are paying most attention to promoting at such events, so here’s a quick run-down of the big, current topics in the mobile and electronics industries.
The Internet of Things (IoT): It’s fair to say that the IoT was prominent at both shows as many companies view the concept of connecting more and more ‘objects’ as an opportunity for all sorts of reasons. There is a great deal of uncertainty around what the Internet of Things in practice means, which makes it quite easy to dismiss as a slightly meaningless umbrella term.
Yet anyone who follows the technology industry closely knows that it actually is ‘a thing’ and that M2M communications is not even a new concept.…
Posted by Louise Andrews on Feb 27, 2014
Last year, EML Wildfire published the results of a study into consumer technology buying behaviours. The “Why Buy? What influences consumer tech purchases?” report suggested a complex ecosystem of buying power and influence for gadgets and consumer tech products.
The research focused on the reasons why we buy tech (largely because it makes our lives easier), who we turn to for advice (user reviews and friends & family topped the list) and, at the point of buying, those deciding factors that make us pick one product over another.
Overall, it seemed our buying decisions for consumer tech products were largely driven by price. However what our research didn’t reveal is whether these top considerations altered depending on the type of technology that we choose to part with our cash for.
So this year, we’ve looked at the key persuading factors across different types of consumer technology products, such as cameras, TVs and headphones.…
Posted by Marta Kot on Feb 21, 2014
In her recent speech at the World Economic Forum in Davos a few weeks ago, Yahoo CEO Marissa Mayer quoted research that suggests the average person now checks their smartphone a staggering 150 times a day. This will come as no surprise to anyone, but the issue is that this desire to stay connected is often the main consideration driving consumer purchase of these devices, with little to no regard for the additional risks they bring.
Wearable gadgets are now set to see similar levels of consumer adoption as smartphones and it’s not hard to see why, offering individuals increased mobility, flexibility, effectiveness and efficiency. But this huge potential user base is also already making them an attractive target for malware creators. The most common example is aimed at Google Glass and devices that are able to invisibly record the world around them before uploading to the cloud. The serious impact this will have on security should be obvious and shifts certain risk parameters we’ve previously taken for granted.…