Wildfire Tech PR Blog

10 bits of tech taking me to the London Marathon finishing line

Posted by Ian McKee on Feb 27, 2015

TomTom GPS RunnerAs my Facebook friends will be sick of hearing about by now, I’m running the London Marathon this year. I’ll be doing it for the Cystic Fibrosis Trust, a charity with a lot of personal meaning for me, and one that is addressing a terrible genetic disorder that affects over 10,000 people in the UK (oh and you can sponsor me here!).

I’m not a total running newbie, having completed a couple of half marathons last year. I’m actually running the Bath Half this weekend as a bit of a check in / tune up race ahead of the big day in April. So I’ve been training enough to hone my approach.

And being the tech PR type that I am, that doesn’t just mean I know when to run intervals, eat my porridge or take an ice bath. I’ve got a bunch of tech to help me cross the finish line in the target time I’m hoping for.…

Read more…

What we’re expecting at MWC next week

Posted by Darren Willsher on Feb 26, 2015

Mobile World CongressWith MWC just days away, we’ve already seen plenty of announcements and launches as companies get stories out ahead of time.

Wildfire will be at the show for our tenth year no less — so what do we think are the big themes the media will be quizzing our clients about this year?

5G

Only this time last year it seemed that the mere mention of 5G was a daft idea, but just look back at the last 12 months and the volume of updates and announcements on the topic — even though we don’t know what it is/might be/could be.

Expect 5G to be a big topic for the media at MWC this year, with one already posing the ‘inevitable 5G question’ as part of a recent interview.

If you haven’t already thought about how your story fits into 5G then it’s not too late — just don’t be ‘that company’ claiming to be showing something that we all know doesn’t really exist yet.…

Read more…

Six top tips for trade show first-timers

Posted by Ella Delancey on Feb 16, 2015

Lanyards and nametagsTrade shows are excellent opportunities to network, promote your company, and gather quality business leads. However, they can also be daunting places, with huge spaces, thousands of business cards and all those hands to shake. Running an exhibition stand, or just attending a trade show is hard work – especially after the first day or so!

However, Wildfire is here to help, with our top tips for surviving, and absolutely nailing it – whether you’re exhibiting, or simply just attending your first trade show. This guide may even prove useful for a seasoned professional!

Have a strategy

Walking into a trade show blind is a bad idea. Request a copy of the companies attending, and the conferences. Highlight the company stands you particularly want to visit, and make a plan. You could even set up time slots to talk to people prior to the show. Timing and organisation are key.

Don’t go alone

Trade shows are usually big places, and it’s possible you won’t see everything that you want to see.…

Read more…

Why being a Samsung fan is just like being a Man Utd fan — probably…

Posted by Sanjay Dove on Feb 13, 2015

Recently, my colleague Ian Mckee wrote a blog post on why being an Apple fan is like being a Chelsea fan. Being an iPhone owner and Chelsea fan myself, I particularly enjoyed it, but it also got me thinking about how being a Samsung fan is probably like being a Manchester United fan. I’m in no place to comment since the last Samsung device I owned was a Samsung A800 in 2004 and I take pleasure in all Manchester United suffering, but here goes anyway…

Man United

Both are the most popular in the world in their respective fields

Last year, Samsung topped the global smartphone market share figures with 23.7% — a whole 12 percentage points more than Apple in second place. And according to research by Kantar, Manchester United purportedly have 659m fans worldwide (pfff, yeah right), which is a heck of a lot more than any other club.…

Read more…

Project Ara: Build-a-Bear for smartphones

Posted by Chris King on Jan 20, 2015

PhonebloksLate last week the tech world got a bit excited about Project Ara, Google’s latest venture into the world of ‘modular smartphones’, which could conceivably flip the industry on its head by allowing consumers to choose the components and modules that go into their phones.

Inspired by Lego, you start with the shell of the phone then choose the processor, memory, battery, camera, and so on to create the smartphone that’s perfect for your needs.

Theoretically the project could mean the end of phone upgrades as we know them, in the sense that with Ara you upgrade the component parts rather than the whole device. For example when a better camera, screen or processor comes along you whip out your old one and plug in the new one — with everything held in place by clever magnets.

A very basic initial version of the device will be available this month but according to PC Advisor it won’t be until the second and third generations later this year and into 2016 when there will be features like 4G LTE (or even 3G) and cameras that you’d actually want to take pictures with.…

Read more…