Wildfire Tech PR Blog

Wildfire wins B2B PR agency of the year

Posted by Paula Fifield on Nov 20, 2015

CUQP2e0WIAA59ld.jpg-largeLast night, Wildfire fought off stiff competition to be crowned B2B PR agency of the year at the prestigious B2B Marketing Awards.  To say we are thrilled would be a major understatement!

Debby Penton, Wildfire’s MD, who accepted the award together with Associate Director Louise Andrews said, “This award is testament to the great people that work at Wildfire and the outstanding work they do for our clients.  We’re very proud of the agency we have created and to be recognised in this way really is fantastic.”

2015 has been a fantastic year for Wildfire, setting us up for an even better 2016. We’ve got loads of great things planned including a new thought-leadership campaign being launched literally next week.

On behalf of the whole team at Wildfire, thank you to the B2B Marketing Awards and congratulations to all of the nominees and winners last night.…

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On the new Word of the Year and why everyone needs to chill out

Posted by Ella Delancey on Nov 19, 2015

face-crying-with-laughter-744x744The Wildfire office has been up in arms this week, with the announcement that an emoji has been announced as the Oxford Dictionary’s Word of the Year 2015.

According to Oxford’s research, the emoji, otherwise known as ‘face with tears of joy’ accounted for “20% of all the emojis used in the UK in 2015 – a sharp rise from 4% in 2014.”

However, perhaps rather obviously – an emoji isn’t a word. Not at all – and some people are majorly annoyed about it.

“A slur on the English Language,” they cry (not with tears of joy). “Where would it even go in the dictionary?”

With some 76% of the UK adult population owning a smartphone, and of those, between 80% and 90% using emojis, it’s hardly surprising that this inevitable eventuality has finally happened.

Remember the time Hillary Clinton asked US graduates how they felt about their student loans in three emojis or less?…

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Have you been telling stories?

Posted by Paula Fifield on Nov 16, 2015

15569267347_d5b6245c3dGrowing up in a household in the North of England, for me ‘telling stories’ was something that could easily result in a warm ear, rumbly tummy and early bedtime…

However, ‘story-telling’ seems to be the word of the moment in PR-land. A fine fit you might think, given PR folks have been known to spin a yarn or three in times gone by. And therein lies the point…story-telling is nothing new, so why all the excitement?

Perhaps a better description for what we are now seeing is in fact ‘truth-telling’, a concept that sees brands communicating in such a way that resonates with the recipient’s ‘truth’, so that they can better process and engage with the information – ultimately feeling a closer, long-term affinity with your brand.

The trick is that this kind of brand communication needs to be authentic, consistent and, most importantly, very very well targeted…and that can take a lot of effort, particularly for companies that don’t truly know or understand their audiences.…

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All I want for Christmas

Posted by Juliet Philip on Nov 13, 2015

2096638845_00609d9361Well, it’s not my two front teeth or a telescope to watch an old man in the moon.

The proliferation of Christmas advertisements on the TV and the start of ‘it’s never too early to buy for grandma / uncle / baby daughter / teenage son / pet’ (delete as applicable) got me thinking about what people might really want, and in particular myself.

Two items of news caught my eye this week. The first was that Transport for London has extended its Wi-Fi capability to another 100 stations, bringing the total to 250. Thoughts – is that so people don’t realise just how long they are standing on the platform waiting for their tube? I used to enjoy the silence of the underground and opportunity for no one to contact me.

The other was that T-Mobile is to allow streaming from over a dozen video services, such as Netflix and ESPN, without it affecting the users’ data allowances.…

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Posted by Andrew Shephard on Nov 12, 2015


Last week I spent a day at the GSA Entrepreneurship conference, hosted by Merrill Lynch, in the building that was once Post Office HQ in the city of London, hence the postcode.

On the day, in spite of European fog issues preventing some presenters from attending, we saw pitches from venture capitalists (VCs), technology businesses seeking investment and large semiconductor businesses that routinely strategically invest in smaller companies.

There is a huge volume of investment capital available for the semiconductor industry, but there is certainly no easy way to get shortlisted. I took a lot away from the day, but a few key points in particular.

Courtesy of Jean Schmitt of VC Jolt Capital – “Avoid fashions, IoT is a fashion, don’t waste brainpower at creating vain innovations.” He also illustrated the importance of IP and patents to VCs, and IP is a real value driver. He showed how the 27 countries which make up the Eurozone compare to Japan and the US in their ability to create patents, export technology products and then license patents to other regions.…

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