EML Wildfire Tech PR Blog

Top tips for using Twitter to engage

Posted by Danny Whatmough on Jan 27, 2012

Tweet Last year we released the results of a study which analysed the social media activity of the 2010 Deloitte Fast Tech 50 – a list of the UK’s 50 fastest growing technology companies. It found that most are missing out on the potential of social media by not being social and failing to use these new [...]

Read more…

Mobile World Congress – 5 non-PR tips

Posted by Darren Willsher on Jan 26, 2012

Tweet Ah MWC, time for the entire mobile world to descend on one poor city for a week, drink its wine, eat its chorizo and generally make a bit of noise while they’re there. Also time for tech PR agencies to make useful lists on what do to, how and when to do it and [...]

Read more…

Why trust must lie at the heart of business communication

Posted by Danny Whatmough on Jan 25, 2012

Tweet Yesterday Edelman released its annual Trust Barometer. The study analyses the amount of trust we have in governments, NGOs, businesses and the media. Social media on the up, but beware of the bandwagon You’ve probably already seen an onslaught of articles picking up on the 75% increase in trust of social media that was [...]

Read more…

10 commandments for community management

Posted by Danny Whatmough on Jan 24, 2012

Tweet Yesterday was community manager appreciation day and so, to celebrate, we thought we’d share some of our insights into what makes a good community manager. We’ve been running a few training sessions for our clients on exactly this subject over the last few weeks and have developed a series of ’10 commandments for community [...]

Read more…

STATS: Facebook a major driver of traffic to news websites

Posted by Danny Whatmough on Jan 23, 2012

Tweet Research from comScore has revealed a big increase in traffic from Facebook to news websites over the last year. On the back of innovations such as frictionless sharing the study found that, of the 379.4m Europeans who went online in November 2011, nearly half (47.8%) visited at least one newspaper site, with a considerable number [...]

Read more…