Posted by Joe McNamara on Dec 03, 2013
Cyber Monday has been accepted into mainstream vocabulary this year. I wrote this time last year about the uncertain future of what one may term traditional Christmas shopping and this year’s online frenzy certainly didn’t disappoint.
Well, it didn’t disappoint in the sense that some online retailers were slashing prices by up to 70% over the course of 24 hours. Try that one for size, web servers. However, there are still a few opportunities that retailers haven’t seized upon as effectively as they may have done.
Danielle Kucera wrote an excellent piece on this topic for Bloomberg, which revealed some very interesting numbers. Mobile traffic accounted for 30% of total site visits this year – an increase of more than 58% from 2012.
Yet a distinction is made: “retailers catering to smartphone and tablet users benefitted the most.” Really? Online retailers still aren’t ‘doing’ mobile? IAB UK stats from earlier this year show us 74% of the top 50 UK retailers have mobile-optimised sites, but only 8% have tablet-optimised sites.…
Posted by sarah-anneb on Dec 02, 2013
This little guy arrived on my desk over the weekend. Known as the ‘The Elf on the Shelf’, he and his fellow elves are the latest advent craze taking the US by storm.
The story goes that the elf arrives the day after Thanksgiving with the sole responsibility of keeping an eye on children’s behaviour. Each night the elf comes alive and reports to Father Christmas who has been good and who hasn’t.
Problem is, that when the elf comes to life he can sometimes get into trouble, doing things he shouldn’t. Bad elves have been known to steal goodies from the fridge, write on the walls and tease cats and dogs. Thankfully, these naughty elves are few and far between.
Our little elf, named Elvis, has been sent to keep an eye on all us EML Wild Things over the festive period. Lets hope he’s a good’un and not going to cause any PR mischief during this season of goodwill.…
Posted by Joe McNamara on Dec 02, 2013
Twitter explodes as IPO leads to stock market frenzy
On its stock market debut, Twitter saw a 73% rise in its shares at the first time of trading, driving the value of the microblogging social network to a staggering $25 billion. Reuters reporters Olivia Oran and Gerry Shih describe the IPO to defy traditional valuation analyses, even despite the fact Twitter now boasts over 230 million users and is being explored as a global advertising medium with increased aplomb. If you were going to sum it up in a tweet, you’d probably just say: ‘Well that all went rather well! #loaded’
Microsoft changes a sign and the Xbox One goes on sale
For One night only (sorry), Leicester Square became Xbox One Square to mark Microsoft’s next-generation console going on sale in the UK just over a month before Christmas. Thousands of dedicated fan boys and girls queued to get their hands on the console, which throughout the year has had a somewhat mixed reception from gaming and home-entertainment enthusiasts.…
Posted by Kat Farminer on Dec 02, 2013
Unless you’ve been burying your head in the sand for the last few weeks, it won’t have escaped your notice that Christmas is just around the corner. For the majority of the population Christmas is something they only have to think about for a couple of weeks each year. For any B2C focused PR and some B2B PR, the festive season starts in June.
With a nice mix of ‘silly season’ festive story opportunities and a plethora of Christmas Gift Guides on offer it is no wonder that the PR wheel goes into overdrive. To maximise the opportunity, it’s all about being prepared:
1. Don’t just jump on the bandwagon
If you’re thinking about ‘doing some Christmas PR’ just because you think you should, the chances are that you are destined to fail. If you genuinely have a product that people might like to give as a gift (or indeed receive) or a strong hook as to why your company can talk about a seasonal story then you could be onto a winner – read on!…
Posted by Alex Warren on Dec 02, 2013
With over 130 thousand webpages being created every day, the internet’s potential for information overload has long been a cause for concern amongst technological critics and stuffy cardigan-wearing academics.
We have found ourselves faced with a greater quantity of information than anyone could ever hope to absorb. In fact, research suggests that it would take over seven years simply to read the current contents of Wikipedia.
Thankfully, rather than reading every page in existence just to find what we’re looking for, there exists a rather nifty little tool called Google. (You may have heard of it)
Rather than scrolling through trillions of webpages, Google kindly sorts the contents of the internet by order of relevance. While this may prove incredibly helpful, it does beg a number of difficult questions.
First off, what on earth is relevance? Surely the mere concept of what is and isn’t relevant is a subjective decision? Even more importantly, is it really wise to be handing over the global responsibility of deciding what is “relevant” to a third party organisation?…