EML Wildfire Tech PR Blog

Is the end of Google Authorship a blow to PR thought leadership?

Posted by Ian McKee on Aug 29, 2014

type writerWell, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the search engine will no longer be showing any kind of authorship data in search results.

What could have been

If you’re unfamiliar with what Google Authorship mark is (was?), it’s a method of marking up web pages so that the authorship can be attributed to a particular individual. Google had connected it up with it’s social network Google+, which essentially functions as Google’s index of individuals’ identities on the web. If you had ever seen a person’s profile photo pop up in search results next to content they’d written, that was Google Authorship.

Google had actually already removed those photos in June, leaving only by-lining links to profiles next to results. But the real reason that Google Authorship was a big deal for PR practitioners was its potential for thought leadership positioning.…

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5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

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Interning at EML Wildfire: The Good, The Bad & The (Awful) Banter

Posted by Salla Savolainen on Aug 19, 2014

Cup of teaI can honestly say when I first started this internship I didn’t have a clue what PR was.

I still don’t. (Just joking, I swear!)

I’ve learnt so much over the summer and it’s been so different to what I expected (actual work, not just making tea – which, by the way, is something of an art form to Brits).

PR is a lot more complicated than I thought; it’s more than just writing a few press releases and networking with journalists. There are so many aspects to the job and I think that’s why it’s hard to give a simple definition of what PR is.

It’s definitely something you learn by doing, and working in an agency like this one, it’s very team-oriented work. This is both great and terrible (depending on your mood) because on the one hand you share the workload, but on the other you sometimes have to wait on other people to do their bit before you can finish yours.…

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Electronics putting an end to animal testing

Posted by Chris King on Aug 18, 2014

Monty the dogDon’t get me wrong. I’ve got a dog, I like animals but I’m no radical PETA campaigner.

This is just an innocent story that caught my eye in New Electronics about some bioengineers from Harvard Wyss Institute for Biologically Inspired Engineering, who have created a technology called Organs-on-Chips that mimics the mechanical and molecular characteristics of living human organs, such as the lung, ear and intestine.

By enabling scientists and clinicians to determine the efficacy and safety of potential new drugs, chemicals and cosmetics the researchers believe the technology could one day form an accurate alternative to traditional animal testing.

That’s pretty awesome and why I love tech.

It’s also good news for the millions of poor mice, rats, rabbits, primates, cats, dogs, and other animals in laboratories across the world.


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Mid-term semiconductor forecast: be there to discover how close Penn got it

Posted by Andrew Shephard on Aug 13, 2014

SemiconductorOn January 21st this year an informed gathering of semiconductor industry players and European journalists gathered in a London hotel to hear Malcolm Penn, the man who founded Dataquest, deliver his 2014 semiconductor forecast. To anyone responsible for marketing, designing, manufacturing or specifying semiconductors a reliable forecast of global market trend is critical information, so this session gets watched pretty closely.

We heard the usual, and actually quite interesting, global economic numbers pre-amble which illustrates how the world is faring generally economically. Followed by a useful breakdown of the outlook for the chip industry as a whole, then wafer capacity, a look at 450mm progress and FinFET, then some other key market issues like Makimoto’s wave, trillion transistor applications and less influential “PC market” trends.

I like Malcolm’s approach to forecasting, it’s transparent and honest. He shares all the facts and gives participants copies of most of the data so you can question him later or draw your own conclusions.…

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