EML Wildfire Tech PR Blog

5 steps to running a great product reviews programme

Posted by Ella Delancey on Sep 02, 2014

Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. It’s worth the effort too.

EML Wildfire research has shown that expert product reviews heavily influence tech and gadget purchasing decisions; with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before putting their hands in their pocket.

However, running a successful reviews programme involves much more than sending products to the first person who asks for one. It’s a fine art that requires strategic planning and thorough preparation. So, without further ado, here are our top tips.

5 Steps to a great product review programme from EMLWildfire
If you’d like to read more about conducting a great product reviews programme, you can read our full product reviews guide based on 15 years of experience.…

Read more…

Fashion vs tech wearables: why all the ruckus?

Posted by Niall Sheedy on Sep 02, 2014

Wearable techPanasonic debuted its high-tech hair dryer at the 2014 Consumer Electronics Show in Las Vegas in January alongside facial-recognition TVs, tablets and cameras. However, tech press at the event said they witnessed a very odd reaction from the audience. Rather than lean forward with intrigue and allure at this new and innovative product, sounds of laughter and disbelief emanated through the exhibit space.

However the ridiculousness of the design was not the subject of the reaction, rather the fact that a major tech company would launch a beauty product at such a high-profile tech event.

But why all the commotion? Hasn’t design always been taken into consideration with wearables?

The convergence of fashion and tech

As each generation becomes more fashion conscious, wearable tech companies must convince the market that fashion and necessity are a dual priority. Or in essence that wearables are in actual fact, wearable.

Considering beauty is a $426 billion industry and wearable tech is set to grow to $50 billion by 2018 according to recent Deloitte forecasts, the effective use of the two industries is a result wearable tech companies will be mouth-watering over.…

Read more…

Is the end of Google Authorship a blow to PR thought leadership?

Posted by Ian McKee on Aug 29, 2014

type writerWell, c’est la vie, Google Authorship. John Mueller of Google’s Webmaster Trends has announced in a Google+ post that the search engine will no longer be showing any kind of authorship data in search results.

What could have been

If you’re unfamiliar with what Google Authorship mark is (was?), it’s a method of marking up web pages so that the authorship can be attributed to a particular individual. Google had connected it up with its social network Google+, which essentially functions as Google’s index of individuals’ identities on the web. If you had ever seen a person’s profile photo pop up in search results next to content they’d written, that was Google Authorship.

Google had actually already removed those photos in June, leaving only by-lining links to profiles next to results. But the real reason that Google Authorship was a big deal for PR practitioners was its potential for thought leadership positioning.…

Read more…

5 ways PR is like Masterchef

Posted by Joe McNamara on Aug 27, 2014

DoOrDieWell you can’t fault my commitment to the cause. Yes I am about to compare the recipe for running a great PR campaign to a winning three-course meal on Masterchef. So let’s just get straight to it, assuming I haven’t lost you already.

1) Preparation: ‘Do or die’ cooking as Gregg Wallace describes it requires meticulous preparation. Anything can go wrong at any time (now you see where I’m going with this!). Launching a company, a new product, or even a social media campaign can take weeks of preparation. It’s up to your PR agency to help you obtain buy-in from other decision makers in the business. So before you dive in head first, consider whether you have clear messaging around your company and the services it provides. Involve people from other areas of the business so they can feed into the messaging process and tell you what results would benefit them.…

Read more…

Interning at EML Wildfire: The Good, The Bad & The (Awful) Banter

Posted by Salla Savolainen on Aug 19, 2014

Cup of teaI can honestly say when I first started this internship I didn’t have a clue what PR was.

I still don’t. (Just joking, I swear!)

I’ve learnt so much over the summer and it’s been so different to what I expected (actual work, not just making tea – which, by the way, is something of an art form to Brits).

PR is a lot more complicated than I thought; it’s more than just writing a few press releases and networking with journalists. There are so many aspects to the job and I think that’s why it’s hard to give a simple definition of what PR is.

It’s definitely something you learn by doing, and working in an agency like this one, it’s very team-oriented work. This is both great and terrible (depending on your mood) because on the one hand you share the workload, but on the other you sometimes have to wait on other people to do their bit before you can finish yours.…

Read more…