Wildfire Tech PR Blog

PR director of the future: The most delicate of balancing acts

Posted by Debby Penton on Jan 25, 2016

150819_Christine_Brown_AMDChristine Brown, Director of Regional Communications at AMD, has recently been reviewing how press are supported across the globe. The goal is to ensure maximum impact while delicately balancing the needs of the corporation alongside those of the journalist. This discussion sparked a conversation about PR re-gaining control to under-pin its own destiny.

PR was once all about getting the right message ‘out-there’, rather than the more varied function it has now become. The current perception leads to confusion in where it falls in the marketing mix and what value it brings to the overall business. The good PR team (whether in house our agency) has to be more than just a helpful communicator with great contacts to help an influencer get the story they want. PR needs to deliver the best story for the company or organisation it represents. To do this effectively it has to potentially adopt a much stronger approach.…

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Embedded World – the beginner’s guide

Posted by Andrea Berghäll on Feb 02, 2016

Nuremberg-WeinstadlFrom 23 – 25 February 2016, Nuremberg will again play host to Embedded World, the leading international trade fair focusing exclusively on embedded technologies. Over 900 exhibitors will descend on the the Nuremberg Exhibition Centre to present their latest products and innovations to over 25,500 visitors.

To take the stress out of your Embedded World adventure, we’ve put together a short guide of essential tips for newbies.

Getting to Nuremburg

The Albrecht Dürer Airport Nuremberg has been voted one of the best airports in Germany. Frequent fliers value the fast processing, the short distances and the good connection to the city centre and to the exhibition centre. From the UK you can fly direct from Stanstead (Ryanair) or London City Airport (BA/Air France).

The London city route is recommended for its excellent networking opportunity, the day before the conference starts it tends to be entirely filled by conference go-ers.

If you’re flying from Heathrow, you might want to consider a flight to Munich or Frankfurt and then catching a connecting train.…

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Embedded World – Where to eat

Posted by Andrea Berghäll on Feb 01, 2016

img_02_delicorn (1)After a busy day on the exhibition hall floor there is nothing better than finding a great restaurant and settling in for the night. The Embedded World site offers a useful list of restaurants, however for those wanting to avoid the crowds and experience the real Nuremburg, we’ve put together our own take on the best places to eat and drink in the city.

Albrecht Dürer Stube – The corner of Albrecht-Dürer-Strasse & Agnesgasse

If it’s traditional you’re looking for this restaurant won’t disappoint. This historic building is one of the most remarkable half-timbered houses in the old town and dates from 15th century. The restaurant itself is unpretentious and intimate and serves an excellent selection of Nuremberg sausages, steaks, fish and seasonal specials, all washed down with Franconian wine and Landbier (regional beer). There aren’t many tables so booking ahead is recommended.

Schäufelewärtschaft – Schweiggerstrasse 19

The lonely planet was spot on when it said “It’s easy to maintain best-kept-secret status with such an unpronounceable name and a dodgy location on the wrong side of the tracks behind the Hauptbahnhof”, but it’s widely acknowledged that this rough-hewn eatery plates up the best shoulder of pork in the business.…

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Attendees and delegates: Easy tips for a hassle-free Embedded World

Posted by Alex Perryman on Feb 01, 2016

100770350-older-businessman-sleeping-at-desk-gettyp-2.1910x1000Stay in town, not near the venue

Getting a hotel right by the venue seems to make a lot of sense. After all, it’s less far to walk right?

This is a common mistake amongst noobs. Truth be told the area immediately around the venue is just… Well… Boring. Half of the point of the show is socialising, and most of that will happen in the centre. All you’ve earned yourself is a train or taxi back out to the venue. Don’t bother. It takes little effort to get in by train, and is the way the majority of people will do things. Far nicer to wine and dine in the centre with everybody else.

Resign yourself to very little sleep

Whether you’re an attendee or on a stand, you’ll be on your feet for about 12 hours a day. Then you have to go and party.

There’s a serious point in here though: You’re being paid to be here, the show is expensive, and your time at the show is limited.…

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Exhibiting at Embedded World? Some PR basics to bear in mind (Part 2):

Posted by Alex Perryman on Feb 01, 2016

Crowd-1024x682There’s an official press room. Make sure your content is there in digital form,

Attendees get weighed-down by paper, and it’s kind-of irritating, and not very ‘2016’. Or even ‘2006’ for that matter.

Post your recent announcements to the press room so that people can ‘pull’ information as they require. And rather than giving out paper releases, consider somehow providing a means of accessing digital content easily (a QR link to online content on a business card, or even that tried-and-trusted favourite, the USB key)

Don’t panic if you miss anything in terms of press material

There are plenty of reprographics and stationary facilities in the venue, but they tend to get phenomenally busy. Absent-mindedness is a pretty common human characteristic. You’d be surprised how many people decide to print material at the show – always a mistake.

If you’re taking demos, ship them with staff where possible

If a demo is critical to your stand don’t rely on the couriers.…

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Exhibiting at Embedded World? Some PR basics to bear in mind (Part 1)

Posted by Alex Perryman on Feb 01, 2016

20140525-messe3A-0032-panoramaPlan early – obviously

If you’ve been before it’ll hardly need saying, but book stand space as early – as much as a year in advance – to get a decent available spot. Most companies will designing stands by the six month mark. Most usefully, prep should be an ongoing process of ‘checking in little and often’ on the tasks you have to do.

The same goes for hotels. Consider discussing next year’s budgets internally beforehand, and block-booking instantly for the following year. Leave it too late and you’ll like-as-not be stuck with sky-high costs or a long commute.

Keep stand design open

… If you want to encourage walk-by traffic that is. Unless you have equipment, information or people you want to keep private there’s no excuse for closed-off stands. Most of the time you’ll benefit from designing something spacey, inviting and interactive.

Don’t cheap out

Show season is when you put the CFO on suicide watch.…

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