EML Wildfire Tech PR Blog

Facebook is removing the Chat function. What the deuce?!

Posted by Alex Perryman on Apr 16, 2014

Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within another week it’s all forgotten.

It pays to be open-minded about any changes that Facebook implements, as it’ll probably all come right in the end.

That said, Facebook’s removal of its chat function from the website into a discrete app is fairly annoying, and hasn’t gone down well at all.

Why the change?

Facebook has rightly removed many features that didn’t work. However, Chat didn’t fall into this camp. Chat has always been a useful feature, and has evolved to become more useful.

Facebook’s recent ‘chat heads’ feature, for example, (where chat bubbles would appear unobtrusively at the side of the screen, and could be expanded, moved or dismissed with a single swipe), was the picture of ‘user first’ convenience.

But now Facebook wants us to install yet another app, (on top of the main app and pages app), and swap back-and-forth to message?…

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Our psychological attachment for books means we shouldn’t predict the Kindle’s future

Posted by Hannah Wright on Apr 09, 2014

Kindle attachmentThe hotly debated topic surrounding the “death of the eBook” is fast approaching a death of its very own, with those such as Tim Waterstone beginning to overegg the statement that eBooks are looking at an early grave. Yet as an avid reader myself, I can’t help but wonder – is this really a standoff with technology? Or a standoff against ourselves?

As Andy Warhol once famously said:

When people are ready to, they change. They never do it before then, and sometimes they die before they get around to it. You can’t make them change if they don’t want to.”

With something that’s so typically embedded within our lives – including ‘variations’ such as magazines, manuals and even dictionaries – it’s tricky to even imagine a time when we’d need to accept a technological replacement over these treasured goods. After all, why change something that we’re all so comfortable with?…

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Silicon Gorge: Why the Bristol and Bath tech cluster is one of the most exciting in the world right now

Posted by Ian McKee on Apr 02, 2014

6466232797_2e02a929e1_zHaving been a resident of South West London for the best part of eight years, late last year I made the leap to go properly South West, and moved to the city of Bath.

Among the many personal reasons for the move (countryside, family, slightly less crippling house prices, cider) was what I’d heard about the area’s tech sector. Here was a part of the country that wasn’t London, where I could continue to meet and be involved with some of the UK’s most interesting tech companies.

The area being renowned for tech is not new; Silicon Gorge and Silicon South West are both fairly longstanding tags, and the area has been home to some notable tech success stories, including some that we’ve worked with, like XMOS and Picochip. But having spent a few months in the area now, getting out and meeting people, I’m convinced that right now is a particularly exciting time.…

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The death of the pocket: could a smartphone be the only thing you need one day?

Posted by Joe McNamara on Mar 31, 2014

medium_2830319467Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky alternatives such as TVs and laptops and spending more time with our faces buried in those portable devices that give us every feature under the sun.

But will smartphones begin to replace other ‘things’? And, if so, how will this affect the way they are marketed?

Phone, keys, wallet…

These items are pretty much the only three things that non-smoking males check their pockets for before they leave the house. Well the good news for skinny-jeaned tech enthusiasts is that we may all have a lot more room in our pockets very soon – in fact we might not need them at all.

We’re already witnessing the smartphone being asked to hold more than just the more ‘every day’ requirements (messages, calls, photos and gaming). For example, Starwood Hotels & Resorts are trialing a smartphone app that allows guests to use their smartphone as their hotel room key.  …

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News stories that caught our eye in March

Posted by Alex Warren on Mar 31, 2014

medium_5367149291The Google Box

Over the last 10 years, Google has crept its way out of our search bars and into just about every aspect of our daily lives. We’ve embraced the search giant into our mobiles, our desktops, our browsers and even our clothing. Now however, Google has its eyes set on a whole new space… our living rooms. After much talk surrounding the death of television, Google has swooped in to save the day with its new Chromecast USB. The £30 device, which was launched to the UK this month, can turn any USB enabled television into a fully functioning Smart TV. By connecting to a user’s mobile, Chromecast can stream online services such as YouTube, Netflix and iPlayer to a standard TV.

#HappyBirthday Twitter

This month saw everyone’s favourite microblogging site celebrate its eighth year of 140 character, hashtagging glory. To commemorate such a monumental occasion, the social network unveiled a nostalgic tool, which allows users to revisit their first ever tweets (You can check yours out here).…

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